YouTube

Putting users in control can put publishers at an advantage, it seems. Google’s TrueView video ad format may let users skip YouTube pre-roll ads – but that doesn’t mean reduced engagement, says a company exec. “One of the most interesting findings that we’ve gotten from TrueView, both on YouTube and also off of YouTube and […]

LONDON — Video distribution outfit Rightster is targeting growth through acquisition and platform investment using some of the money it earned by becoming the first YouTube multi-channel network (MCN) to go public last month. The UK-based company raised £20.4 million ($36.7 million) by floating on London’s AIM market and has already started pumping that market […]

ANAHEIM — Orabrush was “the first company to figure out how to commercialize YouTube using YouTube’s commercial tools to get an ROI on a product,” says company co-founder and head of marketing Jeffrey Harmon. We spoke with Harmon at VidCon to find out more about how Orabrush has utilized YouTube to sell product and become […]

ANAHEIM — Over the weekend, YouTube creators and fans gathered at the annual VidCon convention to celebrate online video. We had the opportunity to speak with VidCon co-founder John Green to find out more about the convention and some of the other projects he’s working on. John and Hank Green, the VlogBrothers, started YouTube in […]

ANAHEIM — One of the biggest themes at VidCon this year was Multi-Channel Networks (MCNs), like Maker Studios, Fullscreen, Machinima, Revision3 and others, and their role in the YouTube ecosystem. We spoke with Sarah Penna, Co-founder and Chief Creative Officer of media company and MCN Big Frame to find out more about these networks in […]

LONDON – Few video watchers could have failed to notice how YouTube is amping up the frequency of pre-roll ads on the service. But what will that bring to the operator’s bottom line? “We estimate this year YouTube will generate about $4 billion in advertising revenue,” analyst Ian Maude of Enders Analysis told Beet.TV’s recent […]