Orabrush’s Jeffrey Harmon: YouTube is Way More Effective than TV for Small Businesses

ANAHEIM — Orabrush was “the first company to figure out how to commercialize YouTube using YouTube’s commercial tools to get an ROI on a product,” says company co-founder and head of marketing Jeffrey Harmon. We spoke with Harmon at VidCon to find out more about how Orabrush has utilized YouTube to sell product and become […]

 

VidCon 2013 Breaks Records, Draws 12,000 Online Video Creators & Fans

ANAHEIM — Over the weekend, YouTube creators and fans gathered at the annual VidCon convention to celebrate online video. We had the opportunity to speak with VidCon co-founder John Green to find out more about the convention and some of the other projects he’s working on. John and Hank Green, the VlogBrothers, started YouTube in […]

 

Big Frame’s Sarah Penna On The Role of Multi-Channel Networks

ANAHEIM — One of the biggest themes at VidCon this year was Multi-Channel Networks (MCNs), like Maker Studios, Fullscreen, Machinima, Revision3 and others, and their role in the YouTube ecosystem. We spoke with Sarah Penna, Co-founder and Chief Creative Officer of media company and MCN Big Frame to find out more about these networks in […]

 

Enders’ Analyst: YouTube Will Make $4 Billion From Ads This Year

LONDON – Few video watchers could have failed to notice how YouTube is amping up the frequency of pre-roll ads on the service. But what will that bring to the operator’s bottom line? “We estimate this year YouTube will generate about $4 billion in advertising revenue,” analyst Ian Maude of Enders Analysis told Beet.TV’s recent […]

 
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