video

“Big Data” is a topic that has been hot on the lips of many technologists through 2013. But what is it, and what does it mean for online video? Adobe principal business development manager Kevin Towes says analytics tools can be worked on data to better serve both ads and more content itself. “You could […]

Television may be “old media” to some digital folks. But traditional data and practices from TV advertising are making rapid incursions to influencing the online video world. “in 2013, we saw the first step in that evolution,” says Evan Hanlon, audience and strategy manager of Group M’s Xaxis data unit. “One of the key pieces […]

Google reckons the US video advertising market could hit $10 billion in the next couple of years – and says it has a full suite of services ready to help marketers capitalize on the opportunity. Media platforms sales head Jay VanDerzee tells Beet.TV Google has been playing in programmatic and real-time bidding for several years […]

Internet video today is a “pull” paradigm. But imagine an online video environment that merges effortlessly with the rolling model established by linear TV. That’s what Brightcove media and broadcast CTO Albert Lai imagines. Berating the “thick walls” between simulcast broadcast and pre-recorded on-demand, Lai tells Beet.TV: “The walls of those content types will disappear. […]

LONDON — Video distribution outfit Rightster is targeting growth through acquisition and platform investment using some of the money it earned by becoming the first YouTube multi-channel network (MCN) to go public last month. The UK-based company raised £20.4 million ($36.7 million) by floating on London’s AIM market and has already started pumping that market […]

LONDON — 2014 looks like being an even bigger year in video for Group M’s Xaxis data targeting unit. Group M parent WPP last week announced it would merge stablemate 24/7 Media’s collection of publisher-side technologies in to Xaxis to cater to an ad market seeing publishers and advertisers dealing with each other, cutting out […]

LONDON — In the rise of programmatic advertising’s “Maths Men“, the ad industry is overlooking the importance of creatives that turn on real emotions, says a viral video expert. Social media video agency Unruly Media has been building a data set quantifying the emotional response characteristics to video rather than categorizing responses by demographic fields, […]

LONDON — The extent to which video advertising is sold using automated, “programmatic” method is booming. But one top ad exec tells Beet.TV of two key pieces that still need solving. “For the creative agencies, there’s a massive education piece to be done around programmatic,” GroupM digital media director Krishan Patel says. “The storytelling element is […]

LONDON — The industry is still not configured to easily producing online advertising that works across digital screens, a panel convened by Beet.TV agrees. Unlike Scandinavia, where 90 percent of pre-roll ads last a mobile-friendly 12 to 15 seconds, most UK pre-rolls are dumped from existing 30-second TV spots, sports video firm Perform Group’s UK […]

LONDON — The rise of automated, “programmatic” ad sales methods means premium publishers may not need to use conventional ad networks anymore, GroupM’s digital media director Krishan Patel. “The level of adoption in display is a lot more given we’re in an environment of oversupply,” Patel says. “In a scarce market such as VOD, do premium […]

LONDON — For a medium so dependent on digital data, it is no wonder the internet has lately seen the rise of super-targeted, highly-efficient “programmatic” ad-buying. But that hasn’t stopped the re-emergence of old-style TV ad-measuring metrics like gross rating point. “When you’re in TV, you’re told ‘there’ll be no such thing as TV’,” sports […]

NEW YORK — Once editor-in-chief of Time Inc, Bloomberg chief content officer Norm Pearlstine is returning to the magazine publisher, which is being spun out of owner Time Warner. Time Inc is saying goodbye to current editor-in-chief Martha Nelson and installing Pearlstine, in the new position of EVP and chief of content, reports New York Times. Time […]

NAPA, Ca — Just when the industry was beginning to understand how “programmatic” and then “programmatic premium” were beginning to boost ad sales efficiency, another variant of the technology cropped up this year – “programmatic direct”. But one ad tech exec says this is the moniker that will really define the emerging space; at least, […]

AMSTERDAM — The upcoming HEVC video compression codec promises to cut streaming files by up to 50% without losing quality. But what if you could go 30% to 50% smaller again? That’s what brand-new video tech startup Beamr Video is promising. Launched at the recent IBC show after four years in development, Beamr’s technology, which runs […]

Advertising networks must provide more specific data to target ethnic online video use that is outpacing that of the populace at large, according to one ad group exec. “If you’re African-American or Hispanic, you’re twice as likely to be sharing, downloading, watching video, texting,” SMG Multicultural EVP and digital innovation director Marla Skiko tells Beet.TV […]

Online video ad company TubeMogul and  Interpublic’s IPG Mediabrands  media agency are cozying up farther. Or rather, their video data are. The pair announced TubeMogul has been integrated in to IPG’s custom data stack, in what CEO Brett Wilson says adds ” seamless access to private inventory and cross-inventory GRP optimization” … “that enables IPG […]

For many in media, “programmatic” methods of advertising sales are geared to targeting and selling cheap inventory automatically, whilst conventional ad operations retain the task of selling main-line display ads. But there may be a third way. “At Heart, we’ve merged the functions – programmatic, sales and ad ops are now one,” Hearst’s revenue platforms and […]

Buying of online display ads through automated, “programmatic” techniques is booming, redefining that segment of the industry. So when will the same happen to video-format ads? “Programmatic video has not grown as quickly as our overall business in north America,” says Brian Gleason, the north America MD of GroupM’s data unit Xaxis admits to Beet.TV […]

Nevermind TV — is the opportunity for online video larger outside of the conventional mediascape? That’s what video  services firm Kaltura’s CEO thinks. “By 2016, every employee of large companies is going to consume 16 hours a month for work-related activities,” Ron Yekutiel tells Beet.TV in this video interview. “As the workplace becomes consumerized — people […]

AMSTERDAM — Is this the end for “end-to-end”? It often seems like every online video technology vendor is flaunting its “end-to-end” credentials. But, whilst they have boasted of offering content clients every single video function under the sun, the big video services Brightcove has gone in the opposite direction. “The single biggest strategic pivot that […]