VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now

How can brands justify their advertising investment in an economic downturn? The VAB looked at over 100 years of data and found that in an economic downturn, the most serious consequences come when bands stop advertising. In an interview with Beet.TV, Danielle DeLauro, executive vice president of VAB, explores what trends data supports for media […]

 

VAB’s Cunningham: DTC Brands Reflect the Current State of Television

To get an idea of how TV’s role has changed for marketers, just look to DTC brands, says Sean Cunningham, CEO of the Video Advertising Bureau. “They reflect what the current state of television is, which is full funnel, all the time,” Cunningham told Beet.TV at the Beet Retreat hosted by Horizon Media in New […]

 

Effectiveness Drives Ad Load: VAB’s Cunningham On TV

SANTA BARBARA — Around the new TV industry, sentiment is growing that there are too many ads on screen. As the average total duration of ads on US TV has climbed to 22 minutes per hour, subscription, ad-free video services have risen in popularity. That is prompting a recalibration, with many networks committing to air […]