How Native Ad Tech Works On TV: TripleLift’s Winkler

ORLANDO — By now, most people understand that “native advertising” means an ad unit presented in a seamless way that fits both the aesthetic and the experience of the container channel. But how can “native” work in TV when the content, by definition, changes on a second-by-second basis? In this video interview with Beet.TV at […]

 
 

Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields

After a “golden” era of connected, subscription TV, a new wave of ad-supported service is emerging – but ad buyers need to catch up. That is the view of one ad-tech exec working on ushering in new formats and new ad currencies. In this video interview with Beet.TV, TripleLift’s Michael Shields explains how the opportunity […]

 
 

Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

 
 

TripleLift Investment Funds Next Innings For CTV: Lewine

TripleLift, the ad-tech company that was founded to enable scaled and automated trading of native ad formats for publishers, is taking an investment from Vista Equity Partners to fund its continuing push into connected TV (CTV). Vista, a enterprise software investment firm with 480 private equity deals under its belt, already owns several leading ad-tech […]