’s Sareyko: Educating Clients Improves Confidence and Business

SAN JUAN, PR–, a programmatic advertising and DSP platform launched 10 years ago, has been building trust with local media as it helps lead it into the new ways of the market. “With change, there’s a lot of education,” says Sandra Sareyko, the vp of platform sales, advanced TV and addressable at, during […]


OTT, Connected TV ‘A Huge Rollout’ For CEO Prioleau

Within the past year, has moved into household-level advertising targeting and brought its digital advertising targeting strategies to OTT and connected TV, says CEO Frost Prioleau. OTT and connected TV “has been a huge rollout for us where we rolled out all our digital advertising targeting strategies, including behavioral targeting and demographic targeting,” Prioleau explains […] Bringing Programmatic To Local Media

PALM SPRINGS, Calif —  To date, the biggest beneficiaries of programmatic digital ad buying have been the larger ad buyers, those which are buying at such scale that every efficiency adds up to a big gain. But an emerging school of thought has it that the next wave of digital ad targeting growth won’t come […]


Following Geo Fencing Launch, DSP Eyes Localized Native Ads

BOSTON – To bring the power of programmatic advertising to marketers with localized targeting needs, unstructured data beats pre-packaged audience segments, says Frost Prioleau, CEO of demand-side platform It’s a mantra that is fueling’s expansion into more precise measurement of mobile foot traffic and, very shortly, localized native advertising. Within the realm of […]