Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal

SAN FRANCISCO – Samba.tv, the company whose software reports TV viewing behavior from millions of American devices, says it has to change tack to cope with changing privacy expectations. Launched in 2008 and backed by investors including Mark Cuban, the outfit works by having software embedded on the chipsets of millions of viewing devices which […]

 

Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin

SAN FRANCISCO, CA — TV advertisers are going to need to leverage their own customer data sets in the coming era of advanced TV ad targeting – because the recent age of indiscriminate targeting is being nixed amid a flight to privacy. That is according to one executive who thinks advertisers need to use more […]

 

Balancing ACR & CCPA: Samba TV’s Ackerman

SAN JUAN, PR — By embedding sensors on a consumer’s TV, automatic content recognition (ACR) promises to give advertisers and publishers precise data with which to target. But recent concerns and policies over consumer privacy put that powerful technology on a critical footing – gaining consumer permission is vital. ACR is practised by the likes […]

 

Samba TV Ready For Big European Splash In 2020

LONDON – It is already helping advertisers understand what viewers are watching on TV channels around the world. Now it is gearing up to increase its European footprint significantly in the year ahead. TV ad-tech firm Samba TV tells Beet.TV it just inked a deal that will allow it to so so. “We recently did […]

 

Connected TV Must Overcome Fragmentation: Samba TV’s Bourget

The opportunity is massive, but the silos are deep. In the emerging world, there are enough possibilities and platforms that the market is becoming fragmented. Marc Bourget wants to bring it back together. Bourget is product management VP at Samba TV, a tech platform which helps advertisers approach the new world of connected TV. “All […]

 

Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection

Its software was already embedded on nearly 200 million TV-viewing devices, helping advertisers and broadcasters know what viewers are watching. Now Samba TV is acquiring more technology to boost the viewing insights. The San Francisco-based firm is using part of its earlier Series B fundraising to acquire Axwave, whose automated content recognition (ACR) uses microphone-based […]

 

Identity Resolution Big Focus for Samba TV

Television is ready to step in to the future to embrace the new audience targeting opportunities in front of it. But, to do so, TV is going to need to learn some new tricks – chiefly, how to identify viewers in order to stop serving them repetitive ads. That is according to one executive whose […]