Samba TV Taps Purchase Data To Measure Cross-Platform ROAS

In an era where the digital advertising industry is fraught with concerns over measurement, Ashwin Navin, CEO & Co-founder of Samba TV, is seeking to address the unmeasured. Now Samba is partnering with a purchase data company to plug the gap. In this video interview with Beet.TV at Advertising Week New York, Navin explains how […]


‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics

CANNES – In the vibrant and ever-changing world of digital media, the elusive goal of cross-platform measurement may finally be within reach. Ashwin Navin, CEO and Co-Founder of Samba TV, believes that “we may actually have some convergence of a methodology that works in one country, may work in multiple countries, which is a game-changer […]


Agencies Should Join In To Redefine Measurement: Samba TV’s Magel

SAN JUAN, PR — Little by little, media measurement is evolving from from single-channel panel data gathering to census-based viewing data sets and identity graphs, with real-time capability. And, with the emergence of a US Joint Industry Committee (JIC) to tackle the issue, even more development is set to happen. But, in this video interview […]


Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon

LONDON, UK — The great thing about connected TV ads is being able to target the right kind of viewing household. The flip side of that is, in a fragmented media ecology, the risk of over-exposing viewers to the same ad across multiple devices. Robert Coon, chief revenue officer, Samba TV, believes new software can […]


Streaming Will Decide The Mid-Terms: Samba TV’s Navin

US political hopefuls have been using streaming, targeted TV capabilities for a few cycles now. But never have they been able to leverage the scale, precision and measurement capabilities on offer during the 2022 mid-terms. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder, Samba TV, says he thinks the current contests are […]


Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes

CANNES — For many attendees at Cannes Lions, the numbers that indicate optimum campaign performance may come a close second to a cocktail on the Croisette. But, for Ashwin Navin, CEO & Co-Founder, Samba TV, the hills overlooking the event site are the perfect place to see the future. In this video interview with Beet.TV, […]


De-risk Upfront Buys With New Currencies: Samba TV’s Navin

As the annual upfront and NewFronts ad sales seasons get underway, Ashwin Navin has a message for buyers – your spend is at risk. Somewhere around $20 billion is expected to be committed during the Upfronts. But Navin, CEO & Co-Founder of Samba TV, warns many ad buyers may risk over-spending if they don’t use […]


Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy

SAN JUAN, Puerto Rico – In the emerging world of new TV advertising capabilities, answering Wanamaker’s paradox is becoming a real possibility. New features include attributing consumer actions back to TV ad exposure. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, Robert Coon, Chief Revenue Officer, Samba TV, explains why […]


A Currency For Every Category: Samba TV’s Navin

LOS ANGELES — It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already […]


The Future Of Measurement Is Multi-Layered: Samba TV’s Magel

LOS ANGELES – Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba […]


Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi

LOS ANGELES — It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV US sales VP Alex Belaidi describes key drivers re-shaping ad sales. Belaidi begins by depicting two main trends. The way the wind blows […]


The Post-Meter Future Is Multi-Currency: Samba TV’s Navin

If the traditional TV meter disappears as the standard by which viewing behavior is measured, don’t expect it to be replaced by just one alternative. In this video interview with Beet.TV, one TV ad-tech exec says the industry should expect to accommodate a multitude of Nielsen alternatives. And, says Samba TV’s Ashwin Navin, that future […]


Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal

SAN FRANCISCO –, the company whose software reports TV viewing behavior from millions of American devices, says it has to change tack to cope with changing privacy expectations. Launched in 2008 and backed by investors including Mark Cuban, the outfit works by having software embedded on the chipsets of millions of viewing devices which […]


Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin

SAN FRANCISCO, CA — TV advertisers are going to need to leverage their own customer data sets in the coming era of advanced TV ad targeting – because the recent age of indiscriminate targeting is being nixed amid a flight to privacy. That is according to one executive who thinks advertisers need to use more […]


Balancing ACR & CCPA: Samba TV’s Ackerman

SAN JUAN, PR — By embedding sensors on a consumer’s TV, automatic content recognition (ACR) promises to give advertisers and publishers precise data with which to target. But recent concerns and policies over consumer privacy put that powerful technology on a critical footing – gaining consumer permission is vital. ACR is practised by the likes […]


Samba TV Ready For Big European Splash In 2020

LONDON – It is already helping advertisers understand what viewers are watching on TV channels around the world. Now it is gearing up to increase its European footprint significantly in the year ahead. TV ad-tech firm Samba TV tells Beet.TV it just inked a deal that will allow it to so so. “We recently did […]


Connected TV Must Overcome Fragmentation: Samba TV’s Bourget

The opportunity is massive, but the silos are deep. In the emerging world, there are enough possibilities and platforms that the market is becoming fragmented. Marc Bourget wants to bring it back together. Bourget is product management VP at Samba TV, a tech platform which helps advertisers approach the new world of connected TV. “All […]


Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection

Its software was already embedded on nearly 200 million TV-viewing devices, helping advertisers and broadcasters know what viewers are watching. Now Samba TV is acquiring more technology to boost the viewing insights. The San Francisco-based firm is using part of its earlier Series B fundraising to acquire Axwave, whose automated content recognition (ACR) uses microphone-based […]


Identity Resolution Big Focus for Samba TV

Television is ready to step in to the future to embrace the new audience targeting opportunities in front of it. But, to do so, TV is going to need to learn some new tricks – chiefly, how to identify viewers in order to stop serving them repetitive ads. That is according to one executive whose […]