Sabio
Multicultural Media Demands Better Segments & Measurement: Sabio’s Stimmel On Mediahub Partnership
The advertising industry is falling short in the effective measurement and allocation of ad impressions towards multicultural audiences. That is the view of one company which just made a partnership to tackle the problem. In this video interview with Beet.TV, Jon Stimmel, Chief Growth Officer at Sabio, highlights the need for a more nuanced understanding […]
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
SAN JUAN, Puerto Rico – In a fiercely competitive business, can media operators move forward by coming together? The new wave of media measurement systems seems to be more about joining together a string of new data providers and other partners than going into battle. In this video interview with Zach Rodgers at Beet.TV’s Beet […]
You Are What You App: Why Mobile Drives TV Targeting, According To Sabio
LOS ANGELES — The new world of connected TV allows advertisers a back-flow of information that can accurately measure results or drive new targeting decisions. But what if the best TV targeting data wasn’t TV data at all. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV’s Beet Retreat Santa Monica, Aziz […]
Nine Things We Learned From Our CTV Data Series presented by Sabio
In recent years, the prevalence of audience data has revolutionized the ability to target digital advertising. But now the set of capabilities and consequences produced by that data is changing shape. What will the future look like? That is what “Data: Powering CTV for Marketers,” our recent Beet.TV leadership series presented by Sabio, set out […]
Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
In the space between mobile and TV, what’s old is new again. Started in Japan in the mid-nineties, QR code were initially popular with the countries NTT DoCoMo mobile carrier. They never quite took off until they were baked into the cameras of iOS and Android. Recently, however, practices like contactless ordering from restaurant menus […]
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
Apple may have alarmed the ad industry about declining ability to target users by turning its IDFA (Identifier for Advertisers) opt-in and app-specific. But what if other clues about smartphone usage could continue giving advertisers valuable signals about users’ identity? In this video interview with Beet.TV, Aziz Rahim, CEO of ad-tech software provider Sabio and […]