RedFury
The Trouble(s) with Netflix: Bandwidth Costs, Dearth of Content and Looming Competion, Analyst
While Neflix has nearly 24 million digital subscribers in the U.S., more than the number of those who pay for Comcast, the nation's biggest MSO, Netflix faces challenges including a lack of premium content for its streaming service, looming competition and sizable streaming costs, says Ashley Swartz, principal of the New York digital consultancy Furious […]
London 2012 Olympics Will Reshape the Distribution of Live Sports, Analyst
The distribution of live coverage of the London 2012 Olympics on mobile devices, by many broadcasters around the globe, will have a profound impact on the way that sports is consumed — and the very relationship between sports teams, broadcasters, and MSO’s says Ashley Swartz, head of the New York digital consultancy Furious Minds and […]
VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds
Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas.
Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg
To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior director of video programming and operations during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas.
HTML5 to Drive More Measurable Cross-Platform Ad Buys, mDialog Says
HTML5 and targeting technology will drive more measurable ad buys across all screens, says Tim Street, VP of business development at in-stream ad-insertion company mDialog, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. His firm delivers commercials across platforms, including mobile devices as well as for VOD, linear and live […]
Embracing GRP’s, Madison Ave has “Flipped the Switch” for Online Video Buying
Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV’s own Andy Plesser, during his recap of the National Association of Broadcasters’ Show with Ashley Swartz, who moderated a Beet.TV live show at the event.
Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics
The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and […]