Infillion

Pretty much everyone acknowledges artificial intelligence is fundamentally reshaping competitive dynamics in ad tech. But how are these new capabilities playing out practically? “AI allows brands and marketers to really compete at all levels. Independent agencies now have an opportunity to level the playing field against many of the bigger partners,” Bill Todd, general manager […]

The advertising industry’s relentless pursuit of programmatic efficiency could be leading it toward an unintended, and undesirable, destination: a sea of sameness. As more brands adopt the same automated tools and data sets, there is a growing risk that they are simply canceling each other out in a marketplace built on the principle of differentiation, […]

Retail media networks have figured out how to build successful businesses on their owned properties. Now they’re ready for something bigger, according to Jeremy Woodlee, GM for Enterprise at Infillion. “I would call the end of the first era — for a lot of them — is right now,” Woodlee told Beet.TV. “They figured out […]

MIAMI — Fresh from its acquisition of MediaMath, Infillion is aiming to help the ad industry go beyond math alone. In this video interview with Beet.TV, Andrew Dawson, SVP, Client Partnerships, Infillion, says human-entered creative and interactive engagement provide an antidote to over-exposure. Beet.TV spoke with Dawson at POSSIBLE 2024. The Human Lens in Advertising In […]

SAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees. “Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel Rossi. In this video interview with Beet.TV, Rossi says the move is a significant milestone for the digital advertising firm, aiming […]

SAN JUAN, PR — If your flashy TV ad aired during the Super Bowl, but half the country had gone to the bathroom, is it really so effective? Laura Baker is on a mission to do better. In this video interview with Beet.TV, Baker, SVP, Strategic Partnerships, Infillion, explains why the intersection of engagement and attention […]

CANNES — In the focus on DE&I, don’t forget that “A” is a key component. But “accessibility” can often be left behind in the diversity debate. In this video interview with Tameka Kee for Beet.TV, Laurel Rossi, CMO, Infillion, assesses progress in the industry toward diversity, equality and full inclusion. Improve media accessibility “Inclusion is […]

CANNES — There is a common notion that binds two top themes in Christa Carone’s world – opting-in. The president of Infillion, a new company recently formed out of a merger of Gimbal and true[X], wants more women to “opt in” to the workforce, and she wants more TV viewers to get control in the advertising […]

SAN JUAN, Puerto Rico – Traditionally, when it comes to digital content, “accessibility” has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media could really move the needle? In this video interview with Beet.TV, Laurel Rossi, Chief Marketing Officer, Infillion, calls on […]

SAN JUAN, Puerto Rico – Despite years of speculation, it remains true that the ad load on Netflix is, well, zero. For ad-supported TV and video services — whether they are traditional or new AVODs — that represents a problem. But Lauri Baker, SVP, Strategic Partnerships, Infillion, thinks she has the solution. It is called […]

Every brand wants to out-do its competitors. But, in the advertising services sector that helps brands reach higher, it is increasingly about coming-together rather than competition. Christa Carone, President of newly-formed Infillion, says she is heading to Beet Retreat San Juan in pursuit of partnerships. Her company was recently formed out of a merger of […]