Infillion’s Acquisition Welcomes MediaMath To The ‘Connected Garden’: Laurel Rossi

SAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees. “Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel Rossi. In this video interview with Beet.TV, Rossi says the move is a significant milestone for the digital advertising firm, aiming […]

 
 

Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences

SAN JUAN, PR — If your flashy TV ad aired during the Super Bowl, but half the country had gone to the bathroom, is it really so effective? Laura Baker is on a mission to do better. In this video interview with Beet.TV, Baker, SVP, Strategic Partnerships, Infillion, explains why the intersection of engagement and attention […]

 
 

Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi

CANNES — In the focus on DE&I, don’t forget that “A” is a key component. But “accessibility” can often be left behind in the diversity debate. In this video interview with Tameka Kee for Beet.TV, Laurel Rossi, CMO, Infillion, assesses progress in the industry toward diversity, equality and full inclusion. Improve media accessibility “Inclusion is […]

 
 

Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women

CANNES — There is a common notion that binds two top themes in Christa Carone’s world – opting-in. The president of Infillion, a new company recently formed out of a merger of Gimbal and true[X], wants more women to “opt in” to the workforce, and she wants more TV viewers to get control in the advertising […]

 
 

Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi

SAN JUAN, Puerto Rico – Traditionally, when it comes to digital content, “accessibility” has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media could really move the needle? In this video interview with Beet.TV, Laurel Rossi, Chief Marketing Officer, Infillion, calls on […]

 
 

To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker

SAN JUAN, Puerto Rico – Despite years of speculation, it remains true that the ad load on Netflix is, well, zero. For ad-supported TV and video services — whether they are traditional or new AVODs — that represents a problem. But Lauri Baker, SVP, Strategic Partnerships, Infillion, thinks she has the solution. It is called […]

 
 

Better Together: Infillion’s Carone Sees Power In Partnership

Every brand wants to out-do its competitors. But, in the advertising services sector that helps brands reach higher, it is increasingly about coming-together rather than competition. Christa Carone, President of newly-formed Infillion, says she is heading to Beet Retreat San Juan in pursuit of partnerships. Her company was recently formed out of a merger of […]