Xandr’s Ad Graph Will Scale Up To 5G

A few short years ago, few could have predicted that Game Of Thrones, Wolf Blitzer, basketball stars and broadband infrastructure engineers would be rubbing shoulders in the same company. But that’s what the modern AT&T – incorporating WarnerMedia’s Turner and CNN – now looks like. For the corporation – like Verizon alongside it – it […]

 
 

Consumer Data, Privacy Initiatives As Dissected By Inscape, iSpot.tv, Nielsen Catalina

SAN JUAN, Puerto Rico—Whether it’s Cambridge Analytica or Starwood Resorts, messy and highly publicized consumer data controversies impact every company dependent on such data—regardless of their own practices. This was one of the main takeaways from a panel discussion at the recent Beet Retreat 2018 whose participants represented smart-TV data collector Inscape, analytics and measurement […]

 
 

Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

SAN JUAN — It is the technology that can laser-target an ad at individual TV viewers or households, and then control how many more ads get seen across TV and other media. But what is the state of “addressable” television? A Beet Retreat panel convened by Beet.TV in Puerto Rico discussed that topic. Slow addressable […]

 
 

Disney Strives To Unify Diverse Data Sets: SVP Nelson

SAN JUAN — Spending $52.4 billion to acquire 21st Century Fox would be pretty transformational by anyone’s standards. For Disney, the acquisition a year ago added to an already-broad portfolio of assets, and came right as the company was figuring out a direct-to-consumer SVOD strategy and learning to get to grips with a whole new world […]

 
 

Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska

SAN JUAN — The world of TV advertising is evolving from generally targeting viewers of broad TV show categories, to one in which marketers armed with consumer data can make more specifically-targeted ad buys. But what if the presuppositions they made with that data could be improved on in yet another step-change? One leading TV […]

 
 

Research Veteran Shimmel On The Difficulty Of Amassing Reach

SAN JUAN, Puerto Rico—If reach is “God’s gift to advertising,” to paraphrase the late media research guru Erwin Ephron, it’s a gift that doesn’t keep on giving, according to Howard Shimmel. “We downplay the importance of being able to plan to optimize reach,” says Shimmel, formerly of Turner Broadcasting. Now the President of consultancy Janus […]

 
 

Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map

With all of the change happening in the television world, it’s nice to have professional sports in your portfolio. It’s one of few things “that’s keeping the old traditional ecosystem healthy,” says Turner Broadcasting’s Howard Shimmel. But it’s also nice to stay ahead of the audience targeting curve by using data science to analyze viewing […]

 
 

OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel

LOS ANGELES – OpenAP, the fledgling audience-buying partnership of Fox, Turner and Viacom, will use Accenture for back-end posting of campaign results as it seeks to add more publishing partners. “The third-party post will come from a company who’s got a great reputation in the media management field,” says Howard Shimmel, Turner’s Chief Research Officer. […]

 
 

Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel

It added another 1.93mn US subscribers in the last quarter alone, and expects to hit around 50mn in the States by the time winter is over. Netflix is a TV success story. But the growing popularity of a subscription-driven, ad-free service that keeps its viewing data under lock and key is also bad news for advertisers. Turner chief research […]