How Ad Execs Think Differently About Mobile

CHICAGO — Mobile attracts different consumers in a different mindset than traditional digital media. So how can agencies get out of the “shovelware” mindset and give mobile users something more likely to yield results? A Beet.TV panel discussion heard executives’ answers: Maxus strategic planning director Jill Langan: “There are opportunities to use mobile as a […]

 

Using Data to Inform Digital Messaging, Havas’ Danny Huynh

CHICAGO — Storytelling and data can go hand in hand in digital marketing, so long as marketers keep searching for insights in real time, says Danny Huynh, SVP and Group Director at Havas, in an interview with Beet.TV. “You have the ability to story tell based on data at hand. You use data as you are doing resesrch […]

 

How Media Agencies Will Be Forced To Change

CHICAGO — From clients who will take on the role of their own agencies to the need to reach out to YouTube stars – media agencies know they need to adapt, but how? In a panel convened by Beet.TV, several agency reps chewed over their tactics and visions. Havas Media Worldwide social marketing director Len […]

 

Facebook Targeting A Boon for Marketers, Havas’ Social Lead

CHICAGO — Facebook is a marketer’s dream for video, but brands need to be smart about how to use the targeting, fan base, and types of video on the social network, says Len Kendall, Director of Social Marketing at Havas Worldwide, in an interview with Beet.TV. “Because of segmentation and targeting, it is a great ad […]

 

Havas Social Marketing Chief: Branded Content Must Pair with Consumers’ Social Habits

CHICAGO — Branded content is slated to replace the traditional 30-second spot, says Len Kendall, Director of Social Marketing at Havas Worldwide, in an interview with Beet.TV. “Think about the millenial sitting on the couch watching TV, when the ad pops up they are on their phone, and during the commercial there is no reason for […]

 

Havas Links with AOL for Programmatic TV Ad Delivery Solution

Media agency Havas has expanded its integration with AOL’s programmatic ad delivery platform to include TV ad buying, the companies announced earlier this week at the AOL Programmatic New Front event. For an overview on the growth of programmatic and ad buying, and the expansion of the alliance with AOL around television, we spoke with […]

 

Different Media Platforms Demand Different Creative, Havas CDO

COLOGNE  — New platforms and buying patterns demand different forms of creativity, says Sean Lyons, Global Chief Digital Officer at Havas Worldwide, in an interview with Beet.TV. Agencies need employees who understand platforms like Facebook, Twitter, Vine and Instagram, as well as new forms of buying that are driven by data, he says. “There are nuances to […]

 

Campaign Engagement Is Essential: Havas’ DuBoff

In the interactive era, just raising the initial profile of a brand using a campaign just doesn’t cut the mustard anymore, according to media agency Havas’ global strategy director Rori DuBoff. “I don’t think we have a single client who says, ‘I am happy if you just get awareness’,” she tells Beet.TV. So she is building […]

 

Marketers Look for New Video Innovations, Havas Exec Says

CANNES, France —  As video becomes more ubiquitous in brand arsenals, marketers are hunting for ways to innovate in their video content, says Rori Duboff, Global Head of Strategy at Havas, during an interview with Beet.TV about video at Cannes. That could range from partnering with established or emerging artists on content, pushing out new […]

 

Havas Media Chief Delport on the Rise of Programmatic Buying

CANNES – With the explosion from a finite to an essentially infinite inventory of content, agencies and advertisers have been faced with the challenge of learning how to manage it. The answer is found in mathematics, says Dominique Delport, global managing director for Havas Media Group and chairman and CEO of Havas Media France. The use […]

 
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