Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’

LAS VEGAS — One of the new crop of retail media networks is gung-ho for a new software category it thinks can allow it to prove the worth of CPG brands’ ad spend. Grocery chain Albertsons Companies, which launched Albertsons Media Collective in 2021, is using “clean room” technology, which allows partners to collaborate using […]

 
 

Roundel’s Hovorka: Tech Companies Need Humility When Working with Brands

SAN JUAN, PR– After conversations at the Beet Retreat in San Juan, Evan Hovorka, the director of business development at Roundel, thinks that brand needs could be more front and center. On stage with Beet.TV’s Jon Watts, Hovorka says that 15 years at Target has made his thinking brand-centric. “As a brand, I’m trying to […]