Nexage, Acquired By Millennial, Thinks Big On Mobile

COLOGNE — At the recent DMEXCO advertising conference, mobile real-time bidding exchange Nexage told Beet.TV mobile media were “still in the early ages”. Today, the company took a step forward, by agreeing to be acquired by mobile ad group Millennial Media  for $107.5 million. Announcing the deal, which MediaPost also reported, Millennial says it hopes to “create […]

 
 

TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson

CANNES, France — BBC Worldwide’s former advertising boss has seen the rise of programmatically-traded video advertising – but doesn’t think the established TV industry is about to go that way any time soon. “The TV industry is in rude health – there isn’t much of an incentive to change,” says Chris Dobson, the ex BBCWW […]