clean rooms

ORLANDO — Brands averaging 12 agencies with separate systems and priorities create organizational chaos that artificial intelligence accelerates rather than solves.  What’s needed, according to Publicis Groupe’s Linsey Loy, is proper integration through unified identity frameworks and shared operating models. “If you think of yourself or your company like a house, if everyone has their […]

LAS VEGAS — The retail media network explosion mirrors the programmatic advertising boom 15 years ago in a lot of ways to Digitas North America’s’ Chelsea Monaco. As the convergence of shopping, advertising, and media becomes more solidified, the wide retail media could look a lot smaller in the near-future.  “If you look at what […]

LAS VEGAS — Organizations struggling to move from siloed data to actionable cross-channel insights should start small and prioritize progress over comprehensive solutions that never launch. “It’s about simplification and everyone seems to be wanting to boil the ocean, and that’s always hard,” Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International, […]

TV consumers are getting a very bad deal. But digital consumers are getting exploited. Those were some of the takeaway from Rishad Tobaccowala, senior advisor Publicis, when he was asked about the state of the seemingly implicit value exchange between people are getting brands. “It isn’t as fair and as even as people anticipated,” he […]

For a long time, the ad industry was playing catch up on data and technology. Today, according to Jon Suarez-Davis, Strategic Advisor for Habu, that’s no longer the case, as the technology for most sophisticated forms of collaboration and execution is in place. What’s holding up adoption, if anything, is people,  as well as the […]

Digital ad targeting isn’t just going through change. It may be ceasing to exist as the we’ve has long known it. That, to Lou Paskalis CEO and Founder of AJL Advisory, is a a good thing, For too long, privacy and targeting have been at odds. In fact, according to Paskalis, the work targeting is […]

NEW YORK – Terry Kawaja, CEO and founder of Luma Partners, knows the ad tech/martech ecosystem better than most. He’s not so sure there is room for a flurry – let alone a whole Lumascape slide worth – of clean room startups. “I have a mixed view on clean rooms,” Kawaja told Beet.TV. “Do you […]