Audience Identifiers Help Overcome Media Fragmentation: Blockgraph’s Aleck Schleider

SANTA MONICA, Calif. – First-party data that consumers provide directly to marketers have become more valuable as privacy regulations and other legal liabilities limit how companies can share data. Amid these constraints, Blockgraph is working to help advertisers harness their first-party data for advanced advertising. “The basis of Blockgraph is around the ability for companies […]


How Blockgraph Works: Schleider Combines ISP & TV Data

LOS ANGELES — After the cryptocurrency hype, many people now know what a blockchain is. But what exactly is Blockgraph? In this recorded interview with Mediatel Events director Justin Lebbon for Beet Retreat Santa Monica, Aleck Schleider, chief revenue officer at Blockgraph, explained how the company’s technology works. Ledger in the cloud Originally set up […]


Blockgraph Touts Data Control To Major Players, New CRO Schleider Says

The new chief revenue officer of an industry initiative aimed at helping marketers and publishers share audience data segments without technology intermediaries has issued a call to major data and broadcast partners, as he joins the company. Aleck Schleider has joined Blockgraph from Amobee, where he was SVP of client and data strategy.  The company […]


The Quest For Common Measurement: Amobee’s Schleider

SAN FRANCISCO, CA — Now that marketers can, finally, accurately measure their TV advertising, you would think they may be happy. But the explosion in new measurement techniques and providers is actually causing a headache for ad buyers who want an apples-to-apples analysis of their ad effectiveness. No wonder so many are actually now calling […]


Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices

LAS VEGAS– Through a new partnership with Nielsen, independent advertising platform Amobee is helping to usher the next stage of convergence, connected TV and linear media planning. By working with Nielsen, and specifically with the company’s Gracenote ACR (automatic content recognition) data, Amobee has access to more granular viewership data that functions on the individual […]


At the #BeetRetreat: Addressable is for Linear TV, Too: Amobee’s Schleider

Internet-connected television devices are giving marketers the ability to precision-target ads to individual households. But the “addressable” TV advertising opportunity doesn’t have to start and end simply with an all-targeting approach to a TV campaign. Some marketers are using the new-wave of addressability features to support an old-fashioned linear TV ad campaign, too. That is […]


Amobee’s Schleider: Connected TV Filling Linear Addressable Gap

Amobee was the first advertising technology video platform to integrate with Tru Optik about two years ago. Addressable targeting across connected TV and a single opt-out across all devices were two motivating factors, according to Amobee’s Aleck Schleider. “We saw early on the continued growth of connected TV and OTT supply and obviously it continues […]