Samsung Ads, the consumer electronics giant’s advanced advertising platform, today introduced software tools for media agencies to manage and measure cross-platform video campaigns. The Samsung Ads Total Media Solution gives media buyers a more holistic view of ad exposure on TV networks’ linear and digital streaming apps. The offering is built on Samsung’s demand-side platform (DSP) for programmatic media buying, which [...]

Consumers worldwide are exposed to countless advertisements, making the measurement of which messages from brands capture people’s attention more important to marketers. These metrics can help advertisers to improve the efficacy of their campaigns. “There's a lot of attention on attention at the moment,” Jason Tonelli, chief product officer at advertising agency Publicis Groupe ANZ, said in this interview with Beet.TV. [...]

SAN JUAN, Puerto Rico - The business of TV ad-buying is fast transforming itself from one which was reliant on Nielsen as a single arbiter of viewer numbers. With Nielsen's MRC accreditation still paused, more broadcasters are testing out alternative currency and measurement solutions. In this video interview with Furious Corp CEO Ashley Swarts at Beet.TV's Beet Retreat, Travis Scoles, SVP, Advanced [...]

SAN JUAN, Puerto Rico - It may have been sold to Innovid for $160 million, but TVSquared is staying focused on its founding mission. Several MVPDs are this year testing out new measurement and currency options for trading multi-platform video and TV ads, weaning themselves off the traditional Nielsen panel. In this video interview with Beet.TV, TVSquared chief strategy officer Bob Ivins [...]

SAN JUAN, Puerto Rico - Talk of the "disintermediation" of ad agencies may have dissipated a little in the last couple of years. But that doesn't mean agencies can just sit back. In this video interview with Beet.TV at Beet Retreat, Mike Fisher, Head of Advanced TV, Essence/GroupM, said they should reform to function a lot more like ad-tech software providers. Need to [...]

SAN JUAN, Puerto Rico - Companies first established to analyze the technical success of internet video delivery are emerging as supporting players in measuring video and connected TV ad engagement. Beet.TV has previously heard how Conviva, a company first formed to measure video quality of service, is now also helping measure content and ad consumption. In this video interview with Zach Rodgers [...]

SAN JUAN, Puerto Rico - The current US upfront TV ad sales season looks like being notable for two trends: A bounce-back in post-lockdown advertiser spend. The migration of some of that spend toward advanced and connected TV executions. In this video interview with Beet.TV, Beau Ordemann, Head of Advanced TV, Yahoo!, says his company - fresh from connecting a number [...]

Xandr, the advertising marketplace that Microsoft agreed to buy from AT&T, today introduced a data framework to give marketers more choices in setting the value of advertising transactions in linear television. The alternative currencies are available through a collaboration with media-measurement firms 605, Comscore, EDO, Samba TV, TVision and VideoAmp. “Activating these data sets for trial and evaluation, especially as we [...]

SAN JUAN, Puerto Rico – Out-of-home advertising is rebounding as brands seek to reach consumers who getting outdoors more often after being stuck at home during the early days of the pandemic. Alongside this shift, technological advancements are transforming outdoor advertising. “We're going through a big digital transformation right now,” Anna Bager, president and chief executive of the Out of Home [...]

SAN JUAN, Puerto Rico - Ad buyers are increasingly attracted to the necessity to advertise across video channels, and TV companies are increasingly keen to help them do that. But enabling that future is never easy. In this video interview with Beet.TV at Beet Retreat San Juan, Jason Manningham, CEO, Blockgraph, goes into detail about how to make measurement and activation a [...]

SAN JUAN, Puerto Rico - Addressable and connected TV platforms offer fantastic consumer targeting capabilities. But using data to reach found audiences doesn't have to stop at targeting. In this video interview with Beet.TV, one ad professional says more brands should be using data to customize actual ad creatives. Creative overlooked Half of it is finding the right audience at the right time, the [...]

SAN JUAN, Puerto Rico - In the new world of first-party marketing data, retailers have the keys to a new kingdom. Limits on traditional audience identifiers may have propelled that trend. But, in this video interview with Beet.TV at Beet Retreat San Juan, Havas Media Chief Data Officer Mike Bregman says retailers now have an incredible opportunity to predict ad outcomes - [...]

SAN JUAN, Puerto Rico -- Chris Kelly feels marketers' pain. The CEO and founder of Upwave, a brand analytics platform, says chief marketing officers (CMOs) are pressured by chief finance officers (CFOs) to invest in short-term, bottom-of-funnel marketing tactics. But, in this video interview with Beet.TV at Beet Retreat San Juan, Kelly says marketers can combine both upper- and lower-funnel techniques nowadays. Chasing [...]

SAN JUAN, Puerto Rico -- When does QoS translate into CPM? For one company that was first formed to measure the quality of video streams, its transformation into an audience measurement vendor could help inform the new wave of TV and video ad currencies. Conviva VP global business development talked with Beet.TV at Beet Retreat San Juan. Viewer-first "We really, really need to keep [...]

SAN JUAN, Puerto Rico - In the emerging world of new TV advertising capabilities, answering Wanamaker's paradox is becoming a real possibility. New features include attributing consumer actions back to TV ad exposure. In this video interview with Rob Williams at Beet.TV's Beet Retreat San Juan, Robert Coon, Chief Revenue Officer, Samba TV, explains why that is becoming more commonplace. Beyond legacy "TV and [...]

Mass marketers with millions of customers must avoid seeing consumers as abstract data points whose behaviors are quantified in web visits, ad impressions and social media “likes.” Instead, marketers need to take a more “human” approach to reaching their target audiences as tracking cookies disappear from the internet. “There has been I think in the last decade an over-reliance on data [...]

SAN JUAN, Puerto Rico - If there is one recurring complaint about the emerging world of connected TV ad buying, it is that the opportunity is complex for existing in a fragmented ecosystem. For some buyers, that offsets the benefits, which include targeting, frequency capping and campaign outcomes measurement. But, in this video interview with Forrester VP principal analyst Joanna O'Connell at [...]

SAN JUAN, Puerto Rico - Marketers can improve the effectiveness of their advertising campaigns as they develop a more complete picture of consumer behavior, especially as people split their time among multiple media channels and viewing devices. “The convergence of datasets and technology have changed the way we view and operate in the media landscape, it's certainly escalated everything that's happening [...]

Political campaigns increasingly face the challenge of getting their message out to voters who divide their time among a wider variety of media channels and viewing devices. Those campaigns are expected to spend as much as $9 billion, including $1.8 billion on connected TV, during this year’s midterm election cycle. As these campaigns seek to extend their reach, E.W. Scripps Co. [...]

SAN JUAN, Puerto Rico - Measuring television advertising has become more competitive as newer data providers vie for acceptance in the media marketplace. There’s an ongoing debate about which metrics are most meaningful to advertisers and television networks, especially as viewers spend more time with streaming services. “It is the advertisers and the agency's money who underpins this ecosystem and they will [...]