The Beet.TV Online Video Executive Roundtable: Exploring the Emerging Opportunities for Marketers and Publishers Presented with:   Hosted by Charles Tillinghast President & Publisher, msnbc.com -and- Andy Plesser Executive Producer and Founder, Beet.TV Moderated by Rafat Ali, Editor & Publisher, paidContent.org Kevin Delaney, Sr. Deputy Managing Editor, WSJ.com Michael Learmonth, Reporter, Advertising Age Roundtable Participants Frank Barbieri, CEO, Transpera Robert Davis, Leader, Interactive Video Practice, OgilvyInteractive Brian Goldfarb, Director for Developer and User Experience Platforms, Microsoft William Gonzalez, [...]

WASHINGTON, D.C. -- Sir Tim Berners-Lee, the inventor of the World Wide Web, has been on a quest for several years for the adoption of something he has coined the semantic Web -- a data-rich, interconnected Web.  He told me yesterday in Washington that this year his vision is taking form in ambitious programs with the Obama Administration, the data.gov initiative, [...]

For content providers, metrics are vital to success or failure. Metrics help providers know when their videos are capturing a viewer's attention and when they're not. Health and lifestyle digital network HealthiNation told Beet.TV it uses tools from video platform provider Brightcove to better understand viewer behavior. "We can bring in so many different attributes of the user experience," said John [...]

Internet startup Cooliris just lost its chief revenue officer to AOL, but the company that developed a 3-D wall for browsing video and images expects to announce several new product and partnership deals later this month and into early November. That's what Cooliris product manager Matt Wahl told me this week, following an interview I did with him at a Brightcove [...]

NBC Local, the network of 10 regional U.S. Web sites created around television stations, is expanding its microblogging platform called SoMyCity to the iPhone with a new app which launched this week. The SoMyCity, which allows users to surface up comments and photos to the NBC sites, as well as Twitter and Facebook, was launched in July. Social media interactions on the [...]

Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun. Now, the Sunnyvale, California Internet giant is trying again, and this time Yahoo! appears to have a more methodical and circumspect approach to Web-centric programming. Beet.TV caught up with Yahoo's  VP of Media [...]

MediaVest, the big media buying firm, is making a "multi-million dollar" ad buy on Hulu, it was reported on ClickZ and on MediaPost yesterday. Daisy caught up with MediaVest digital chief Amanda Richman earlier this year.  She speaks about the opportunities for marketeers with online video.   We have republished the interview today. Andy Plesser, Executive Producer

The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help, Daisy Whitney reports in her New Media Minute. Marketing expert Bob Gilbreath is using the iPhone to augment his new book entitled “The Next Evolution of Marketing” with real-time examples, visual screenshots, and [...]

5min, a company that produces and distributes how-to videos, has evolved as a sort of video-ad network, inserting relevant videos and advertising into over 320 different sites with some 250,000 unique monthly visitors. Yesterday, the company announced its latest deal with Scripps. Here's the report and analysis by Liz Gannes over at NewTeeVee. In January, we reported on the launch of the company's [...]

Flash, the pervasive rich media application, will finally be available on a range of mobile devices with the release of Flash Player 10.1, the company has announced. The new player will work on several mobile operating systems including Google Android, Blackberry, Palm webOS, Symbion, and Windows Mobile.  (No iPhone)This appears to be a big breakthrough for Adobe. A year ago on [...]

Late last month, the Amsterdam-based museum Ann Frank House launched a channel on YouTube. A video showing the 11-year-old for a mere 10 seconds, the first moving image of  the young diarist who died in a German concentration camp in 1944, has become widely viewed, getting nearly 1.5 million views by today (at 10:40 at noon EDT). Here's [...]

Google CEO Eric Schmidt doesn't accept that his company is a sort of "vampire," sucking blood out of our newspapers. He says that because Google plays such a central role in the Internet, "we've been somewhat used to being blamed for everything." His comments were made in an extensive interview about newspapers and Google by Danny Sullivan of SearchEngine Land. Earlier this [...]

We are publishing the live streaming of the Online News Association meeting here.  Evan Williams, Twitter co-founder is live now (12:45 p.m. ET)

BigThink, the video site featuring stylized video clips of leading thinkers in culture, politics, the economy, and academia, is expanding its scope in the academic world, Victoria Brown, co-founder and CEO told me. The site has established content relationships with Duke, Emery, Vanderbilt, and Georgetown and will expand considerably in the months ahead.  Victoria's firm is working with video production [...]

Cisco is greatly expanding its capabilities in the video conferencing business with the acquisition of Norway's Tandberg for $3 billion in cash, in a deal announced earlier today. The big trend to watch here is that expensive corporate teleconferencing will become less expensive and more pervasive.  Earlier this year, we visited Cisco's San Jose office to speak with Ken Wirt about [...]

NEW YORK -- In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download . Simon & Schuster's Atria imprint, is working with Vook, a San Francisco-area start-up, to publish four "vooks," of both non-fiction and [...]

Online video advertising faces many challenges, including standards and how such standards inform conversations with advertisers and marketers, said Rebecca Paoletti, the director of video strategy at Yahoo! She spoke with Andy last week at the OMMA conference during Advertising Week. "Everyone is trying to do something creative and think out of the box and every time we get far on [...]

The Beet.TV Online Video Executive Roundtable:   Exploring the Emerging Opportunities for Marketers and Publishers                                            Presented with YuMe   Hosted by Charles Tillinghast President & Publisher, msnbc.com   Moderated by Rafat Ali, Editor & Publisher, paidContent.org Kevin Delaney, Sr. Deputy Managing Editor, WSJ.com Michael Learmonth, Reporter, Advertising Age                                           Tuesday, October 20, 2009 3:00 p.m. – 6:00 p.m. Reception to follow   msnbc.com digital café NBC Experience Store, 2nd Floor 30 Rockefeller Center and live on Beet.TV   For details email info@beet.tv or [...]

Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit. Certainly, steady price drops are a cause for concern (and blood pressure [...]

Online video platform company Brightcove turned a profit for the first time earlier this year and is growing revenue 50% each year thanks in part to an expansion strategy that reaches past the media industry. The big opportunity in online video lies beyond the TV and media world as organizations, corporations and brands of all shapes and sizes turn to [...]