Innovid, the New York-based technology provider which enables big publishers and ad networks to add interactive elements to existing video pre-roll inventory, has introduced the means to integrate Twitter, Facebook and YouTube "buttons" into any pre-roll campaign powered by the company. Earlier this week at the IAB Digital Video conference, we spoke with Zvika Netter, Co-Founder & CEO about the new [...]

Boston-based Visible Measures, a company which provides video view analytics to publishers and marketers, has launched a performance-based video advertising network, the company has announced. We spoke with CEO Brian Shin yesterday at the IAB digital video conference in Manhattan where he was a speaker.   In an interview with Beet.TV, he said that his company has quietly become something of an industry [...]

Half of buyers of Internet-ready TV's are connecting to the Net, video consumption on mobile devices for big publishers like iVillage is quickly increasing, linear television is inexorably moving online and to mobile devices, Madison Avenue is moving beyond pre-roll to interactive ads and big publishers including AOL, MSNBC.com are finding new ways to connect their content with audiences outside [...]

Consumers are willing to give up "pocket real estate" as they carry increasinly large mobile devices, says Ross Rubin, lead technology analyst at the NPD Group.  He says that NPD has found that big display devices, meaning screens bigger that 4" now account for a quarter of mobile devices.  The move to larger screens is driven in part by mobile video [...]

Half of premium video content will be consumed by connected deviices, via the Internet, by early 2014 says Akamai's Chief Media and Entertainment Strategist Chris Van Noy in this interview with Beet.TV We spoke with Noy at the Beet.TV Digital Strategy Summit at Bloomberg on Thursday.   He was a panelist in session moderated by TechCrunch co-editor Erick Schonfeld. The entire conference will [...]

While perfomance-based advertising around online video has become widespread, the "sweet spot" for advertisers and publishers is "brand advertising," says Ed Haslam, SVP for Marketing at YuMe. He says that brand advertising, meaning conventional pre-rolls without the functionality to interact, is both more immersive for the viewer and less distracting for the visitors interaction with the publisher's content. YuMe is both an [...]

Despite the expectation and excitement about television advertising budgets moving to digital, there is a major disconnect between brands and their agencies and the publishers around the value of the media, says Steve Sullivan of the Interactive Advertising Bureau, in this interview with Beet.TV. Sullivan, who holds the title of VP, Digital Supply Chain Solutions, heads the group's video standards initiative. While [...]

SB Nation, the fast-growing portal for professional sports enthusiasts, has hired eight senior editors from AOL's Engadget to create a new tech blog, David Carr at The New York Times reports. In November, I interviewed Bankoff at the Monaco Media Forum.  Reposting the video here tonight. Andy Plesser    

Video news is being consumed by more people than ever before and viewership of digital video at ABC News is "exploding," presenting a "limitless demand" for video journalism, says Paul Slavin, who heads digital for ABC News, in this interview with Beet.TV. The challenge, he says, is to create more video that is inexpensive, economical and high quality.   Slavin was a panelist [...]

Beet.TV has found a unique spot in the world journalism by "celebrating the media in way which is not cynical," observes former Wall Street Journal columinst Emily Meehan in this video produced at the vlog's fifth-year birthday party on Wednesday night at the Flatiron Lounge. It was a great night. I plied my guests with a few tequila/beet martinis and sat [...]

Ooyala, the Mountain View-based video services company, started in 2007 by a group of ex-Google executives, is powering the online and mobile video distribution for information giant Bloomberg. Later today at the taping of the Beet.TV Video Strategy Summit, Bloomberg's implementation of the Ooyala player and related services will be discussed as part of a two-hour, high-level conference featuring speakers from [...]

Jim Spencer, the CEO of Newsy, a start-up which produces and distributes video segments edited from from hundreds of news sources, is focused nearly entirely on Apps as the platform to deliver its product. For an overview on the company and its distribution and monetization strategy, we spoke with Spencer.  He told us how the content is being monetized via specialized [...]

The New York Times' top digital editor Len Apcar says, in this exclusive segment on Beet.TV, that the paper has decided to link to corporate sites as a means to provide an extra dimension to its staff reporting. Apcar cites a recent article about a Ford recall which included links to the car company's pages.  HOLD IT: OK, well that was news [...]

Jim Brady, who was the managing editor of the WashingtonPost.com before heading to start-up the ill-fated TDB.com, a local D.C. news site, is joining the Journal Register Company to manage its digital "transformation," David Kaplan at paidContent reports. We interviewed Brady back in 2008 to talk about digital strategy at the Post, including Facebook, podcassts and video.  We have republished the [...]

  Social media is a powerful marketing tool, but most social media posts fade quickly. According to data culled by Edelman Digital's social media expert Steve Rubel, about 92% of retweets happen in the first hour if they happen at all. Likewise, Facebook posts receive the most comments in the first few hours, Rubel says citing Vitrue data. That's why long-term brand success [...]

Adap.tv, the San Mateo-based advertising technology provider, has raised a new round of $20 million, reports TechCrunch. Investors in the new round were led by Bessemer Venture Partners with Gemini Israel Funds, Redpoint Ventures and Spark Capital. We interviewed CEO Amir Ashkinazi back in 2008.  We have republished the video tonight. Andy Plesser  

An Emeryville California start-up has developed a way to send big video files from computers and mobile devices to a special server at speeds far in excess of FTP (file transfer protocol). The system is being used by The New York Times to manage its video distribution from the field.  We first reported last month how some Times reporters are using [...]

Newsy, the Columbia, Missouri-based video news start-up, has raised $1.5 million in new funding to allow it to expand with original programming and to expand overseas, CEO Jim Spencer tells Beet.TV in this exclusive interview. Formerly based in San Francisco, the company is now located in Columbia, Missouri where it is affiliated with the Missouri School of Journalism.  The J school [...]

Aspera, a small, privately-funded start-up in Emeryville, California, has developed the means to transfer enormous video files at speeds far greater that FTP and other TCP-type protocols. Quietly, it has become the industry standard for the movie and on video industry to manage and send around big files.    Yesterday in our studios we spoke with Michelle Munson, president and co-founder.  She was [...]

Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the mobile bar code business, while premium networks, events companies and other brands are tapping into the [...]