Ogilvy & Mather, the giant advertising agency unit of WPP, has formed a dedicated online video practice area headed by Robert John Davis.  We've republished an interview with him on the topic of online video and search. Andy Plesser   Andy Plesser    

Beet.TV Video Leadership Series Finding the Value Equation for Video: Creativity vs. Data vs. Scale Presented by Aol Video From 2:00 – 3:15 EDT Featuring: Seraj Bharwani, Chief Analytics Officer, Visible Measures Jordan Bitterman, SVP, Media and Social Practice Lead, Digitas Ran Harnevo, SVP, AOL Video Jason Krebs, Chief Media Officer, Tremor Video Molly Sugarman, Director of Digital Media Innovation, Horizon Media Lisa Valentino, VP of Digital Sales, ESPN David Kaplan, [...]

SAN FRANCISCO -- With its update to the latest version of Final Cut, Apple has upset many users and has created an opportunity for Adobe's Premiere, according to Al Mooney, Product Manager for Premiere, in this interview with Beet.TV. Says Mooney, Apple's Final Cut Pro 10 "has made eyeballs turn towards us."  In this interview, he explains how the company hopes [...]

VideoGenie, a San Francisco-based video platform company, backed by Google's Eric Schmidt's venture fund along with others, has developed a solution for consumers to easily upload and share brief video clips on a company's site about its goods and services. Getting consumers to upload relevant UGC to corporate sites or blogs has never been widely achieved, so this would appear to be [...]

While nearly half of major e-commerce sites have some sort of video on their pages, very few have live video streaming, but that will change, says Stuart Schultz, who just launched a skincare e-commerce site with both live and on-demand clips. We spoke with him about the launch of BeautyRX Skincare which uses video for both advice and product demonstration.  The [...]

Vimeo, the video sharing site of choice for many independent content creators, has reached 50 million users worldwide up from 30 million a year ago. Big growth has occurred in Western Europe, says Dae Mellencamp, General Manager of the IAC unit in this interview with Beet.TV. While Vimeo has been popular with the creative community for some time, the site's users have [...]

Dailymotion, the French-owned online video site, is the fastest growing of the "top" video sites in the U.S. as measured by monthly video streams.  For the month of June, Dailymotion had 183 million streams, up 21 percent, making it bigger than Yahoo, Facebook and other big sites, Nielsen reports today. We were in Paris in September to visit Dailymotion and interviewed product [...]

Presented by AOL Video Live Webcast from AOL Studios in New York Tuesday, July 26 from 2:00 – 3:15 EDT via  Find the live stream on this Beet.TV page. Featuring: Seraj Bharwani, Chief Analytics Officer, Visible Measures Jordan Bitterman, SVP, Media and Social Practice Lead, Digitas Ran Harnevo, SVP, AOL Video Jason Krebs, Chief Media Officer, Tremor Video Molly Sugarman, Director of Digital Media Innovation, Horizon Media Lisa Valentino, VP of [...]

Scribd, the San Francisco-based document sharing company, has launched an App to read a variety of text files on the Web and on the iPhone, the company announced today. Last week, we interviewed CTO and co-founder Jared Friedman about Float.  We interviewed him in Scribd's offices via Skype Video. Below is a demo of Float provided by the company. Andy Plesser

While most online advertising has been created to encourage consumers to click to a marketer's site, mobile advertising is different and and advertising is increasingly self-contained, providing consumers with microsites, says Catherine Spurway-Hepler, SVP of Strategy at PointRoll, the digital advertising services unit of Gannett. In the interview, she speaks about trends in mobile advertising.  She is presenting at today's IAB [...]

The Interactive Advertising Bureau, the IAB, will finalize advertising standards for rich mobile media by "early this fall," says Anna Bager, who heads the Mobile Marketing Center of Excellence at the IAB. The big trade group for digital publishers is also working on mobile video standards, Bager states in this video interview with Beet.TV. Bager says standardization is essential for the growth [...]

Wednesday's semi-final World Cup soccer match between France and USA generated 450,000 unique video views on ESPN3.com, the company said today. On television, the match was seen by 3.3 million viewers, says the company, citing Nielsen data. USA's victory has certainly boosted the business of women's soccer on television, reports USA Today. In a first for the world soccer competition, iPad owners [...]

While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge.....and exponential," says Anna Bager who heads the IAB's Mobile Marketing Center of Excellence.  In this interview with Beet.TV, she says that mobile advertising in the U.S. will pass $1 billion this year, up sharply from the IAB's estimate of $550 - $600 million for 2010. The [...]

The average Internet user in the U.S. spends 4.5 hours a month on social networks, and research from online video technology provider Brightcove shows that the time spent with social media can improve the engagement with online video for brands and business.  Every AutoShared Tweet from YouTube results in roughly 6 new YouTube viewing sessions, while viewers that find new videos to [...]

In its global report on the state of advertising, advertising media buying firm ZenithOptimedia predicts that the Internet will pass newspapers in 2013 to become the second largest advertising medium, well behind television. The Internet is the fastest growing sector globally; it will rise about 14 percent annually over the next two years.  Online video is "brightest spot for online ad [...]

The appointment of Anthony De Rosa, a product manager at Reuters who quickly became the company's Social Media editor, is "the most amazing (journalism) story around," says Jim Impoco, Executive Editor, Thomson Reuters Digital, in this inteview with Beet.TV. We spoke with Impoco yesterday at Thomson Reuters headquarters in Manhattan. Andy Plesser

Howdini, one of the biggest "how to" video players, has served some 70 million video views for cake recipies for Betty Crocker, says Alison Provost, CEO and founder of parent company TouchStorm.  Starting out as producer of content, the site has become primarily a distributor of "how to" content for women.  Provost describes the company as an "Editorial Video Distribution" company. Some of [...]

The New York Times has just released an App for Windows 7 mobile devices. Recently, we interviewed Microsoft's David Sayed about the mobile platform and its deep video sharing utility. We are republishing the interview today. Andy Plesser

adBrite, the biggest independent ad exchange for digital media, is directing as much as 1.5 billion video ad views per month, including an increasing number of ads seen on premium sites, says adBrite CEO Iggy Fanlo in this interview with Beet.TV. Fanlo gives an overview of the emerging value of exchanges in the online video industry. Meanwhile at TubeMogul The Emeryville, California company [...]

In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos through exchanges and video ad networks, says Vipin Mayar, Global Director of Performance Analytics for McCann Worldwide in this interview with Beet.TV. Also in this interview, Mayar speaks [...]