The average Internet user in the U.S. spends 4.5 hours a month on social networks, and research from online video technology provider Brightcove shows that the time spent with social media can improve the engagement with online video for brands and business.
Every AutoShared Tweet from YouTube results in roughly 6 new YouTube viewing sessions, while viewers that find new videos to watch via friends or influencers on social network are more likely to view or even complete an entire video, according to the report. For more information on how brands and businesses can optimize the social video effect, check out this week's New Media Minute.
Editor's Note: Daisy Whitney's New Media Minute is published and sponsored separately from Beet.TV. We are pleased to feature her segments regularly on our channel. AP