adBrite, the biggest independent ad exchange for digital media, is directing as much as 1.5 billion video ad views per month, including an increasing number of ads seen on premium sites, says adBrite CEO Iggy Fanlo in this interview with Beet.TV.
Fanlo gives an overview of the emerging value of exchanges in the online video industry.
Meanwhile at TubeMogul
The Emeryville, California company known, as a video analytics firm, has launched a "private exchange" for "top media companies."
Earlier this year, the company announced a demand-side video auction platform.