The programming guides on both TVs and over-the-top devices are complicated and challenging to use, but more Web sites will start including guides on their sites that connect to TV screens, predicted Mike Hudack, CEO of blip.TV while speaking at a Beet.TV Online Video Leadership webcast in New York last week. Many over-the-top devices have small installed bases at the moment, [...]

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week's New Media Minute. -Daisy Whitney

Journal Register Company, one of the of nation’s leading local news and information companies, announced today the creation of Digital First Media Inc. Digital First Media will manage both Journal Register Company and MediaNews Group Inc. John Paton, as the Chief Executive of Digital First Media, will act as CEO of both Journal Register Company and MediaNews Group, it was announced [...]

Gannett's PointRoll unit announced an alliance with Tremor Video to dynamically serve locally-oriented online video advertising. The partnership enables brands to buy video advertising on a national level through Tremor Video’s network while targeting and dynamically serving locally relevant in-stream video advertising through PointRoll-- bringing part of the $17 billion local TV advertising market online, PointRoll announced today. Ford is among the [...]

Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "The demand is still voracious," said Ken Lagana, SVP Sales, CBS Interactive during the recent Beet.TV Online Video Leadership webcast. His forecast was echoed by Kevin McGurn, VP Sales at Hulu, who said the market is strong [...]

Viewers want different viewing experiences on different devices and advertisers should keep those habits in mind as they plan three-screen campaigns, said Donnie Williams, Chief Digital Officer at Horizon Media, while speaking at a Beet.TV Online Video Leadership webcast in New York last month. "We are looking at optimum ways to invest dollars and that [includes] how to invest dollars across [...]

Understanding measurement, consumer behavior and viewer habits will be challenging for the next several years. That was the conclusion of most panelists who spoke at the Beet.TV Online Video Leadership webcast in New York last week. The proliferation of platforms coupled with increasing consumer reliance on mobile devices is complicating the job for media planners and buyers, said experts [...]

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV. Greene was a panelist at the August 23 Beet.TV Video Leadership webcast.   Andy Plesser    

Yahoo is reading the launch of eight web original shows this October, reports Andrew Wallenstein in Variety.  The shows are women-oriented. Earlier this year, we spoke with Yahoo's Anna Robertson, head of Yahoo Studios, about plans to expand original programming.  We have republished that inteview today. Andy Plesser

In recent months, Nielsen has seen a younger subset of viewers watch more streaming video, but that activity isn't cutting into overall TV viewing, said Jon Gibs, SVP Analytics and Insight at Nielsen, while speaking at a Beet.TV Online Video Leadership webcast in New York last month. Online video is becoming more of a preferred platform for many younger viewers just [...]

Given the growing reach of digital viewing of TV and movies via streaming, movie studios are likely to create their own digital marketplaces, said Chris Van Noy, Akamai's Chief Digital Strategist, while speaking at a Beet.TV Online Video Leadership webcast in New York last week. "Movie studios make 50% of their revenues from home entertainment," he explained. But that figure [...]

Viewers of Blip.tv content complete the viewing of pre-roll video ads at a rate of 33 percent higher compared to industry norms, says Mike Hudack, CEO and co-founder in this interview with Beet.TV. He attributes the high completion rates to the involvement of viewers with the content. Seeking greater completion rates, Blip.tv is selectively serving pre-rolls to first time viewers of [...]

Four emerging media start-ups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with  Fiksu, GoldRun, Encoding.com and Framesocket. -Daisy Whitney

The vast majority of ad buyers placing ads through Adap.tv are higher-end brands buying for the upper funnel, said Toby Gabriner, president of Adap.tv during the recent Beet.TV Online Video Leadership webcast. He explained the difference between networks, exchanges and marketplace and where Adap.TV fits. "We now have thousands of sellers that connect into our platform and hundreds and hundreds of [...]

With an expanded digital platform for live sports, ESPN will stream 500 college football games this fall, says Tim Connolly, VP for Distribution for Disney/ESPN in this interview with Beet.TV. While streaming selected events has been part of ESPN for several years, the network's acquisition of digital rights to many additional college football leagues, coupled with multi-game distribution mode available on [...]

ScrollMotion, a 100-person, fast-growing New York City start-up, has developed an enterprise solution for publishers and companies to create unique, video-rich Apps for the Apple iOS and Android platforms. Beet.TV sat down with co-founder Josh Koppel, who has an extensive background in motion graphics and video, to explain how his company is redefining the very notion of the moving image in [...]

Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video. At the Beet.TV Leadership webcast last week, we spoke with Jon Gibs, SVP Analytics and Insight, Nielsen. He tell us about the value of new product along with trends in viewers of online video vs. television. Andy [...]

Taboola, the video recommendation platform, which serves "related videos" as thumbnails for a range of publishers including CNN, The New York Times and Bloomberg, has raised a new venture round of $9 million, TechCrunch has reported. Earlier this year, at the Beet.TV Leadership webcast, Taboola CEO Adam Singolda said that the integration of Taboola into Bloomberg has increased video views by [...]

OneScreen, the Costa Mesa-based online video platform company, is expanding its syndication services with a big win with Meredith Publishing. We spoke with CEO Atul Patel about the company and its expansion into syndication where the company acts as a marketplace and video service for publishers and advertisers. Content syndication has been a growing area of the online video landscape with big, [...]

NBC News, which has registered success in creating microsites around specific shows, including the Today Show, will be expanding the number of microsites, says Vivian Schiller, Chief Digital Officer, in this interview with New York Times reporter Brian Stelter on stage at the Beet.TV Leadership webcast. Schiller joined NBC earlier this summer.  She had previously been CEO of NPR and, before, [...]