Moving beyond a Web video portal, many of video services company Kaltura's media customers are creating full-blown, highly transactional video sites -- destinations CEO Ron Yekutiel refers to as a sort of "Hulu or Netflix" in-a-box.  For media companies, the move to these sophisticated platforms can "cut out the middleman" and allow content owners to connect directly with their consumers, [...]

TV and online video are borrowing from each other's playbooks, especially as it comes to data, says Matthew Kramer, Director of Television and Video Products at Accuen, the programmatic agency for Omnicom, in this video segment with industry analyst Joanna O'Connell. "You have your TV screen trying to look more like online video with more addressability and audience buying, but online video [...]

You could spend s lifetime grumbling about the difficulties targeting users with ads across screens because some screens don't support cookies - or you could just make the best of what's available to you. "We're able to look at some users across devices," ad-targeting technology group Turn's senior business development director Mark Balabanian told Beet.TV's programmatic leadership summit. "User addressability is [...]

While the introduction of enterprise software is changing the nature of the media buying landscape, the media agencies' role is what it has always been, which has been "to bring price efficiency" into the media buying process, explains  Josh Jacobs, CEO of Accuen, the trading desk unit of the giant agency holding company Omnicom. We spoke with him at Advertising Week [...]

Tremor Video is aiming to layer performance-level goals into programmatic buying with the launch of its new DSP, VideoHub Connect,   says Kelly McEttrick, VP Strategy at VideoHub during an interview with Beet.TV taped during Advertising Week at the OMMA summit. VideoHub Connect enables programmatic video buying. "We don't feel that buying media cheaper is a problem we need to solve. What we [...]

While the use of video use inside of companies for product introductions and training is growing, the most valuable content a company can make is about customer experience with products and services, advises Linda Crowe, who heads video at software giant Oracle, in this interview with Beet.TV We spoke with her after her keynote address at the Kaltura Connect customer conference [...]

At last week's Advertising Week,  we spoke with Microsoft's Stephen Kim, VP for Global Agencies and Accounts,  about the opportunities for brands and their agencies in the Microsoft multi-screen offering including Skype and Windows 8.  

Magna Global, which recently announced an alliance with the  AOL unit Adapt.tv, will be integrating into Adapt.tv, allowing the big media agency to buy media against their client data segments via the platform, explains Michael Brunick, SVP for Programmatic at Magna Global, a unit of Interpublic's IPG Mediabrands, in this interview with Beet.TV We spoke to him at Advertising Week after [...]

Programmatic ad trading facilitator Rubicon Project is rising on growing interest among publishers like News Corp to sell ads using the technique on their own terms. Although some publishers believe the ad-selling model devalues their ad inventory, News Corp and The New York Times this year launched their own programmatic ad exchanges - the latter using DoubeClick Ad Exchange and the former using [...]

Publicis Groupe's giant media agency MediaVest is "a comScore company" that uses the VCE platform to track the impact of digital video, says Christine Merrifield, President of Investment and Activation at MediaVest USA in this wide ranging interview about the value of digital video to brands In addressing relative value of Nielsen versus comScore, she says that the Nielsen OCR product [...]

AMSTERDAM -- Multi-purpose social TV app Zeebox has spent the last couple of years dreaming up ways to help viewers engage with TV channels and each other. Its latest release helps them revel in shows that aren't on conventional channels. Speaking with Beet.TV at the IBC show, co-founder Anthony Rose said the Zeebox app, which already could change channels on its [...]

Newspaper websites in the BH Media Group are taking on the syndicated online video wire from NDN (News Distribution Network) in an effort to gain more viewers and video ad dollars. "We just signed Berkshire Hathaway properties," NDN COO Eric Orme told Beet.TV's programmatic leadership summit, presented by SpotXchange and hosted by The Hearst Corporation. "Warren Buffett's a pretty sharp guy - [...]

COLOGNE -- One segment of company amongst the burgeoning video ad tech vendor space helps advertisers work out whether their ads on increasingly busy websites are actually ever viewed by distracted users. So how do these outfits report back? Laurent Nicolas, president of French viewability measurer Alenty, says he sees two emerging methods. "One levels needs to be very standardized - maybe 50% [...]

COLOGNE -- Fast-moving consumer packaged goods companies are among the brands that are making the most of using real-time data to inform creative messaging, says Thaer Namruti, SVP Data and Analytics in Europe at Starcom MediaVest Group in an interview with Ashley J. Swartz for Beet.TV at DMEXCO. "The role of technology is to act as an enabler to bring the more data-driven [...]

With the September launch of its video app called  Screen, and the direction of CEO Marissa Mayer, Yahoo has a "proactive, mobile first approach" to video distribution,  says  Erin McPherson, head of video at Yahoo, in this interview with Beet.TV A big focus at Yahoo is comedy with many thousands of hours now available from the Saturday Night Live Archives, and [...]

Online video ad company TubeMogul and  Interpublic's IPG Mediabrands  media agency are cozying up farther. Or rather, their video data are. The pair announced TubeMogul has been integrated in to IPG's custom data stack, in what CEO Brett Wilson says adds " seamless access to private inventory and cross-inventory GRP optimization" ... "that enables IPG Mediabrands to execute campaigns that would [...]

At the  BrightRoll video summit in Manhattan during Advertising Week, we were struck by the large number of investment bankers, hedge fund private  investors in the attendance.  Digital video, and programmatic in particular, is on Wall Street's radar screen with recent IPO's and large M&A transactions, says Tod Sacredoti, CEO of BrightRoll, in this interview with Beet.TV In the interview he [...]

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movement to "real-time" marketing where agencies and their brands engage with consumers around scheduled and breaking news events. In November, we interviewed him in Monaco about the efforts at real-time marketing at Digitas.   [...]

The Kellogg Company is one of the first big brands to embrace programmatic buying.  It is implementing its solution with BrightRoll, Google and Yahoo serving as its DSP partners, says Bob Arnold, Director of Digital and Social Media Strategy at Kellogg, in this interview with Beet.TV We spoke with him at the BrightRoll Video Summit last week in Manhattan. Arnold explains how [...]

Advertising agencies are inexorably moving to an automated. programmatic  system of buying inventory and publishers who don't automate soon, will be left behind in a sort of "tale of two cities," warns Jay Sears, GM of Revv at the Rubicon Project, the LA-based ad tech company that automates buying and selling of advertising. Sears moderated a session at Advertising Week about [...]