VIEQUES, PR -- The massive reach of YouTube has drawn in a new range of advertisers to sight, sound and motion for the first time due in part to the site's audience composition, says Rob Norman, Chief Global Digital Officer, GroupM Worldwide, during a deep-dive interview about online video at the Beet.TV Executive Retreat. The YouTube audience is not the same as [...]

VIEQUES, PR - A big focus of Google's programmatic operations in 2014 will be on agencies and brands via the "buy-side" of its programmatic operations, explains Jay VanDerzee, Head of Sales, Media Platforms, Google, in this interview with Beet.TV.  As part of its efforts on the buy-side,  the company is building alliances with outside data providers, he says. We spoke with [...]

VIQUES, PR -- IPG's Magna Global media agency has tried to aggressively embrace automated platforms for the online ads it trades in. And things are moving faster than it expected. "We had a goal set for 2013 of putting 5% of our total spend through programmatic," says Kristi Argyilan, the group's north America president. "We exceeded that goal by 30%." "We've been really focused [...]

TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of video platform TubeMogul in an interview with Beet.TV at the Consumer Electronics Show. The video ad platform has been at the forefront of an industry push for more transparency in metrics since it spearheaded a consortium of industry players last year tasked with developing open [...]

VIEQUES, PR -- The New York Times' recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewers of its video content. "A brand could sponsor one of our bigger editorial offerings - Dealbook or Bits, 36 Hours, Corner Office," says NYT video GM Rebecca Howard. "Those are bigger experiences that could have [...]

VIEQUE, PR -- Last summer, the Washington Post newspaper launched its news video brand PostTV. Since then, the publisher has spread it across other places including Roku, Ouya and Chromecast. This opening up of video is key to WaPo senior video editor Andrew Pergam. "We know a lot of people want to see video in context- when they see an article page, [...]

VIEQUES, PR -- Everyone's talking about "content marketing", "native advertising" or "branded content" - the hybridization of editorial and marketing materials in to a single content type of mutual benefit to publishers and brands. That's forcing the ad agencies to offer their services in these spaces. But, for agencies as used to the traditional church-and-state separation of these fields as are [...]

The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of  next two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and strategy for distribution;  programmatic and [...]

Many people think consumers hate it when brands advertise to them. In fact, some consumers often tend to love brands, says social video marketing insight outlet Zefr's Jason Kirk. "The fans and their power and their passion is something that's undeniable," Kirk tells Beet.TV. "If you aren't able to tap in to that… you're missing out. "People are fans of brands. They're re-uploading [...]

If you believed the year-ahead outlooks, 2014 will be the year of the Internet Of Things, when everyday objects get wired up to the internet. Speaking with Beet.TV at the Consumer Electronics Show, media agency Mediacom's USA CEO Sasha Savic gets excited about the prospects for brands. "The depth of intrusion of new technologies in to every sphere of our lives ... [...]

No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option. In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM's chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger sets in small rooms like those [...]

Oreos may have been dunked in the dark in 2013, but does "real-time marketing" have a real future in 2014? Sebastian Hempstead, CEO of social media marketing monitor service Brandwatch, says immediacy is vital. "The content we put in to conversations can turn up a day later… if it's not in the right moment… when we want to consume it, that moment of interest, [...]

In the movie Speed, Keanu Reeves risked his bus exploding if it stopped. In real-life, some drivers will now see digital ads if their car stops for more than three seconds. That is the one strand in the advertising proposition for Waze, the crowd-powered drivers' sat-nav aid that also has marketing ambitions. "We give brands the ability to intercept a Wazer commuter while [...]

If 2013 was the year when publishers fretted that programmatic online ad sales would devalue their inventory, 2014 is starting out as the year of more measured appreciation of its offering, says one ad exec. "They're wildly enthusiastic," says Magna Global's programmatic EVP and MD Neeraj Kochhar. "Publishers are finally beginning to appreciate the benefits of programmatic. "We still need to move [...]

AOL's powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC, the Wall Street Journal and ESPN, is working closely with brands and their agencies to drive views for branded content, explains Frank Besteir0, VP of Development and Partnerships with AOL On,  in this interview with Beet.TV AOL built its [...]

The internet-connected refrigerator has often been mocked as the loopiest imaginings of internet evangelists gone wild. But the emerging Internet Of Things hype is forcing the industry to ask: is that really so far-fetched? At the Consumer Electronics Show, Norm Johnston, chief digital officer of Group M's Mindshare division, saw just such a fridge be launched - and he senses an opportunity [...]

The BBC is known for its editorial integrity and, at least in the UK, its aversion to advertising. These facts would seem to make an embrace of the current "native advertising" trend difficult. But that's just what BBC Worldwide, the corporation's international, revenue-making arm, is doing. "We have a native advertising program, we've had a series of advertisers so far," BBCWW's [...]

The Guardian will soon overhaul its website to ensure ads, as well as editorial, adapt to work across the multitude of devices consumers use. The publisher first launched a "responsive design" site in 2012 - a tactic a growing number of operators are using to guarantee pages can render flexibly across different screen sizes. But The Guardian's responsiveness is limited only to m.theguardian.com, [...]

Filmmaker Tiffany Shlain,  who is known as the creator of the Webby Awards, is finding large audience for her Web series called  "The Future Starts Here," with some 20 million views over the three months since it launched. We spoke with her at CES earlier this month about her show and its surprising success.  

Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big  digital media component  In the upcoming June  festival,  there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV  He says other new sectors include traditional news publishers, Hollywood and the [...]