Piksel, the New York-based global provider of digital video services, sees a growing opportunity for publishers of various sizes to connect with consumers directly, via various IPTV scenarios including Roku, smart TV's, and cable set-top boxes. No longer limited by YouTube or other video portals, direct distribution to consumers is becoming viable, albeit with proper marketing support. We sat down with Alan [...]

While the vast majority of decisions and purchases around television ad buying is made in big block sales, there is an increasing amount  inventory from smaller broadcasters and cable operators who are selling ads using a data-driven programmatic scenario, explains Seth Haberman, CEO of Visible World, in this interview with Beet.TV His company's AudienceXpress tool is allowing broadcasters to sell inventory based on nearly [...]

LONDON -- Guardian News & Media is getting set to report that digital publishing revenue is helping make up for print revenue that is shrinking, according to the group's commercial director. "This year, when we report our results in July, we’ll say that, for the second year in succession, the growth in digital has exceeded the very small decline in print," Nick [...]

LONDON -- In advertising, video may have grown up as a display medium for brand advertisers - but it could be a direct response mechanism, says the EMEA CEO for digital agency POSSIBLE, a WPP unit. "Some of the great stuff being done today either talks about the human condition … and the other thing is humor … and then there’s [...]

With a staff of 15 in its Montreal headquarters and a network of freelances , WatchMojo, an information and entertainment channel on YouTube, known for its "ten best" lists, is generating 130 million monthly views with 3 million subscribers.  This scale puts it in the top 10 ranking of most viewed YouTube channelS worldwide, according to this published study. Unlike some [...]

LONDON -- Mindshare Worldwide's chief digital officer Norm Johnston sees video's jump from the desktop to the living room screen as one of the biggest advertising and content opportunities in the years ahead. "What’s interesting is the possibilities within IPTV," he tells Beet.TV. "Forty percent of televisions in the US are now connected to the internet. All the things that we’re [...]

While programming has been cited as a motivator for the AT&T-DirectTV deal, the biggest benefits may lie in wireless and Latin America, says Ashley J. Swartz, founder and CEO of Furious Minds, in a commentary for Beet.TV. "What does this deal have that Comcast-Time Warner lacks? That's wireless," she says. "Think about the opportunity using DirecTV's negotiating power to get [...]

While low-quality inventory has plagued online advertising for some time, fraudulent advertising is relatively new but is growing, says Scott Knoll, CEO of  brand safety technology firm Integral Ad Science, during an interview with Beet.TV. "Video is a big area because it has higher CPMS, but you're not always getting what you pay for. Fraud is an ad that has [...]

Quartz editor-in-chief Kevin Delaney professes to be "really optimistic about the future of journalism", now that he's no longer writing stories for "robots". "Ten years ago, we were writing headlines for Google's search index robots," Delaney tells Beet.TV. But things have changed: "There are a few dynamics at play that push you toward equality content. "Success is not just tricking someone in to clicking [...]

It's nothing like the Google product of the same name, but online journalism site Quartz's new Glass site is certainly another lens through which to look at the future. The 20-month-old Atlantic Media spin-off is adding the future of TV and video to its list of "obsessions" covered by beat writers. "The best way to understand where media is going is by [...]

LONDON -- Research commissioned by BBC Worldwide shows the top 20% highest earners are fully engaged and readily reachable by mobile advertisers. "Senior executives - do they look at their mobile phones all the time? The answer is 'yes'," says Tom Bowman, VP Global Strategy & Sales Operations, BBC Worldwide. "Amongst affluent consumers groups, the mobile device turns out to be the device [...]

LONDON -- Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview with Beet.TV. "Digital publishers are bringing new opportunities to the table especially with the 2014 New Fronts, and we will have the opportunity to have the complementary balance of quality and scale. We are reaching a tipping point [...]

LONDON -- Data is essential to successful real-time marketing, but the data needs to be useful, says Sabino Petruccelli, Head of Performance Marketing at Starcom MediaVest Group, in an interview with Beet.TV. "I don't think we should get too hung up on big data as we should on good data. Good data means you have relevant and targeted real-time marketing," [...]

LONDON -- High quality and plenty of integrity are important for brands and publishers working together on commercial editorial, says the executive who launched The Guardian's branded content division this spring. "The most critical thing is to ensure that the caliber of the content, if it is branded, is of such a high standard that viewers and readers are very much [...]

LONDON -- A number of factors have given rise to the position of France as a leader in programmatic ad buying across digital video and linear television, explains Anne de Kerckhove, managing director for EMEA for Videology, in this interview with Beet.TV She says that many big publishers and broadcasters in France have embraced programmatic as a means to set pricing [...]

LONDON -- Programmatic online advertising control techniques have become popular in web channels; now broadcasters and video operators are ready to shed scepticism toward the technology, says an exec with a bird's-eye view of the market. "Increasingly, the community is appreciating that programmatic is premium," says video ad tech firm Videology's Head of Global TV Strategies, Rhys McLachlan. "The alternative is manual [...]

LONDON -- When programmatic online ad trading techniques hit the big time, headlines focused on their use in auction environments. But conventional-style display advertising can be upgraded by programmatic, too, says one ad agency exec. "One of the really interesting spaces is the evolution of private marketplaces and this concept of 'programmatic guaranteed' … now this concept of having a completely [...]

LONDON -- Programmatic buying widens the playing field in online video because it lowers the cost, says Nigel Waring, Director of Performance Marketing and Biddable Media at SMG during an interview with Beet.TV. "Traditionally it has been difficult to make video work because of the cost barrier. But when it's allied to real-time buying you can optimize in terms of the price [...]

PubMatic, a fast-growing adtech company which provides automated services to digital publishers, has expanded its mobile offering  this week of the $15 .5 million acquisition of mobile ad server Mocean.  Yesterday, we spoke with Kirk McDonald, president of PubMatic, about the acquisition and the expansion of the company to video as well as mobile. Earlier this year, the Wall Street Journal [...]

The recent flurry of media M&A activities, including the AT&T DirectTV deal, means that the big players are "lining up their assets" in advance of the inevitable convergence of TV and digital  video, says Terence Kawaja, head of LUMA  Partners, a boutique New York investment bank specializing in digital media, in this interview with Beet.TV TV, he says, will be everywhere, [...]