LONDON -- If "data is the new oil", The Guardian is sitting on a well. The news publisher has built its own in-house analytics platform, dubbed "Ophan", to measure dozens of metrics for thousands of stories, chief digital officer Tanya Cordrey tells Beet.TV. "It shows the performance of our content at any moment of any day on tTV screens all around the [...]

Programmatic video advertising platform SpotXchange says it will nearly double its headcount to service new premium publishers over the next year, after finding strong business growth in the last 12 months. "The company saw 145% revenue growth this year in Q1, we saw 350% growth in terms of programmatic spend in Q1," says the company's platform and global supply VP Sean [...]

LONDON - Cannes Lions has evolved from a creative-centric festival to a far more integrated event, recognizing a range of media, says Nigel Conway, Global Head of Media Communications at Nestle, in an interview with Beet. TV. "We are seeing media fully represented. We want to make sure we are producing integrated communications plans that leverage the best creative across media," he [...]

Now that TV viewers are using mobile devices to distract themselves from TV ads, GroupM's data-driven Xaxis unit is trying to bring those ads to the palms of their hands. The unit recently launched Xaxis Sync, its technology for buying ads on social networks at the same time they run on TV, in further global markets, following inception in the Netherlands. "Rather than going to [...]

LONDON -- UK consumers are spending insane amounts of time on their phones. So why aren't advertisers putting proportionate amounts of money in to the devices? "Because the mobile marketplace has been relatively fragmented, it has made it feel a little bit difficult and risky for people to get executing on phones in the way that consumer behaviour would lead you [...]

LONDON -- It's only natural that native advertising articles exist only on the websites of the individual publishers who sell and create them - after all, they depend on the tone and content production skillset boasted by that publisher. But Danny Hopwood wants native's small reach to break out of their creators' own confines, with the power of programmatic trading. "That's what [...]

In an effort to combat the ongoing specter of ad fraud, tech platforms like TubeMogul have implemented tools to eliminate some of the more prevalent forms of fake traffic, stemming from botnets and fraudulent formats, says TubeMogul's CEO Brett Wilson, in an interview with Beet.TV. Some sites will sell auto-play ads in banner spots, he explains. Also prevalent as a [...]

LONDON -  With some 35% of all advertising going to digital media, or about $10 billion last year, the U.K. may have the  greatest percentage of digital ad spend in the world, says Guy Phillipson, CEO of the IAB UK, in this interview with Beet.TV In the interview, he shares the state of digital in the U.K. including the growing fascination [...]

LONDON -- The Guardian will reboot its mobile app with a new design in the next few weeks after spending the last year re-thinking its mobile web and mobile app strategy, says chief digital officer Tanya Cordrey. "Probably within the next month or two, the new Guardian app will be hitting your local app store - it's going to have a [...]

Google is in discussions to buy Twitch - formerly known as Justin.tv, the pioneering life streaming platform.  As Twitch, it is primarily a platform for gamers to interact via a live video platform.  The early talks have been reported by The Wall Street Journal. Variety puts a potential sale number at $1 billion. Last year, we spoke with chief revenue officer Jonathan Simpson-Bint [...]

LONDON - Those ads that follow users around the web with a banner for a vacation after they browsed for a vacation may soon be more than just banners. "The ability to retarget someone with a video as as opposed to just a display ad adds an interesting new dimension," the EMEA president of Publicis-owned digital group VivaKi's Audience On Demand unit, [...]

LONDON - Mirroring the rapid growth of content created for and by brands, there has been a  surge in award submissions in the category of  "branded entertainment." It is "exploding out of all proportion," says Philip Thomas, CEO of Cannes Lions in this interview with Beet.TV Another fast growing sector  among the Festival's seventeen categories is digital which is called "cyber" in [...]

The concept of "viewability" has gained prominence lately, as advertisers - alarmed by news that many video ad impressions are not really viewed by humans - seek certainty about their wasted spending. Programmatic video ad platform Brightroll's CEO Tod Sacredoti recently got up on stage at Brightroll's own video summit to highlight the three prerequisites he believes advertisers should demand from [...]

Should publishers use programmatic ad trading mechanisms or continue selling direct to ad buyers? The emergence of private marketplaces means those options are no longer mutually exclusive, says one big video publisher. "This set of pipes and plumbing that fuel a programmatic system was created for anonymous inventory," according to Jonathan Carson, chief revenue officer of Vevo, the world's biggest music video [...]

Over-the-top online video and TV device maker Roku is adding more digital channels to its gadgets whilst building out an advertising business to augment its original paid video background. "We're launching over 90 channels a month," business development VP Scott Rosenberg tells Beet.TV. Roku added Yahoo Screen, WatchESPN and Sky Store over the last few months. "We had our start around subscription [...]

Long-form, snackable, downloads and live - online video sure has many different modes of consumption. But what are the next methods on the horizon as technology changes? "There are a lot of 'next's," says video tech firm Brightcove's senior director for media solutions, Mike Green. "I see a lot of incremental improvements on a service like download-to-go, where content may have been [...]

For "making the most of the internet and staying on brand" Vice took overall 'best in show' at this year's NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. "[Vice] takes risks and they deserve to be commended for that," Swartz says. Vice is also renewing [...]

With its acquisition earlier this year of Unicorn Media, Brightcove has expanded its video services offering to the advertising space with its cloud-based ad insertion tool. With the recent introduction, customers are finding increased monetization rates of 30 percent, says David Mendels, CEO, in this interview with Beet.TV He also talks about the launch of the Brightcove Gallery, a solution for [...]

LOS ANGELES -- Nowadays, some TVs let viewers search for internet video content with their voice. But the experience can be underwhelming once users realize the vocal hoops they must jump through to meet their device's exacting speech standards. "We think of the analogy as almost like (the search engine) Alta Vista back in the day to Google, when you had [...]

The scope of Cannes Lions will grow this year with a wave of new participants from  Silicon Valley, Hollywood  and other sectors, says Philip Thomas, CEO of the Festival in this video interview with Beet.TV taped earlier this year in Las Vegas. Beyond its origins as a celebration of advertising creativity, it is now a forum for the  dramatic digital revolution [...]