CANNES, France -  Media planning has been pretty easy of the past 50 years, with deals done in back rooms over Scotch and cigars.  The complacency of this dynamic is quickly changing with new technology and CMO's need to embrace change, says B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondelēz International, the giant consumer products company [...]

CANNES - Powerhouse media investment banker Terence Kawaja has both a booming M&A advisory practice in digital adtech along with growing visibility as a va showman - a gig he clearly enjoys.   Here's his spoof of  the hit song "Happy," taped at Cannes last week with a number of media luminaries taking small roles. This segment was produced by Terry [...]

When advertising spend for digital video doubles to $12 billion by 2018 in the U.S., half of that will be around mobile platforms, says David Hallerman, Principal Analyst at eMarketer, in this interview with Beet.TV.  By mobile, he means both wi-fi-connected devices and phone devices connect via cellular. We spoke with him about the growth of video ad spending as well [...]

CANNES, France -- The move from a desktop digital world to one that is mobile is forcing advertisers to work harder than ever, says a veteran digital media exec now at an Media Rating Council-approved mobile ad serving company. "Delivering in to mobile is about 20 times harder than it is in desktop," says Medialets COO Richy Glassberg. "In desktop, there's [...]

CANNES, France -- It is ironic for the communication industry that the techies of so-called "programmatic" ad-trading technologies have often done such a poor job at communicating just what the techniques really mean. "Programmatic has been quite impenetrable," says media agency Carat's chief digital officer Anthony Rhind. "There’s a lot of jargon, a lot of technology, we talk a lot about 'data'. We’ve not [...]

CANNES, France -- Use of so-called "programmatic" techniques for trading and controlling online ads may have started out with cheap ad slots, but has gradually risen to premium inventory, says one of the scene's main tech outfits. "You always see innovation happen at the bottom of the market, which is exactly what happened around the rise of RTB (real-time bidding) and [...]

CANNES, France -- Initially seen as a way to trade in low-quality online ad spots, so-called "programmatic" technologies are growing up as top-tier publishers dip toes in the water. "In video, we’re seeing a huge shift in RTB (real-time bidding) - in buyers buying programmatically in an auction," says programmatic ad tech vendor SpotXchange's EMEA head Andrew Moore. "However, for premium publishers, [...]

CANNES, France -- Whilst the online operations of many UK news publishers are now adopting different kinds of so-called "programmatic" ad trading mechanisms, those of the country's commercial broadcasters are apparently farther behind. "Not all broadcasters are embracing a programmatic approach," according to Nick Reid, UK MD of the programmatic video ad platform TubeMogul. "We see a lot of our partners using [...]

CANNES, France -- Many in the industry are getting excited about the prospect that advertisers could buy spots in linear TV in real-time, just as they are now doing online. But legacy industry resistance may scupper that prospect, says one exec. "The old school TV guys say, 'That’s never happening, over my dead body'," according to Turn emerging media VP Chris Smith. [...]

CANNES, France -- The company whose main product was immortalized by Andy Warhol looks like sticking with TV fame for a lot more than 15 minutes - but that won't stop it trying to make the medium more accountable. the Campbell Soup Company integrated marketing VP Yin Woon Rani tells Beet.TV: "We’ve put our content in to other digital video channels. But we [...]

CANNES, France -- It's an ironic quip at this point. Every year for a while, it seemed like someone would predict "the year of mobile" would be next year. "We can officially say 'the year of mobile' was last year," David Benson, Google’s branding solutions director for northern and central Europe, tells Beet.TV. "If you're not on mobile, you're just not there. "When [...]

Forrester principal analyst Jim Nail is "disappointed" by today's U.S. Supreme Court ruling in the Aereo case.  He says it is unfortunate and it reinforces the existing business models of cable and satellite operators in the United States.   Not withstanding, the control of the media giants, content delivery will eventually move to a direct from programmer to consumer scenario, [...]

CANNES, France -- Clients of ad agency OmnicomMediaGroup (OMG) have taken to so-called "programmatic" means of controlling and targeting online ad buys over the last year. "Over the last year or so, we’ve really seen a change in the way that programmatic is perceived by our clients and agency partners," according to Josh Jacobs, CEO of Accuen, Omnicom's programmatic division. "This has [...]

CANNES, France -- BBC Worldwide's former advertising boss has seen the rise of programmatically-traded video advertising - but doesn't think the established TV industry is about to go that way any time soon. "The TV industry is in rude health - there isn’t much of an incentive to change," says Chris Dobson, the ex BBCWW ad VP who left this February [...]

CANNES, France -- People have talked about media "convergence" for years. But, for media agency Carat, the converged future hasn't worked out the way people expected. "We used to talk about how everything would converge on a single device," says global president Doug Ray. "The reality is, people’s bevahiors have converged around different devices." It's within that kind of ongoing disruption that Carat [...]

CANNES, France -- "We’re trying to be the data layer for the new era of creativity in tech," according to Deborah Hall, according to Deborah Hall, who co-founded Toronto-based Performance Content Group late last year. According to Hall, programmatically-traded online ad spots can be informed by social and mobile audience cues just as much as by conventional targeting characteristics. "We can get [...]

There is great misunderstanding surrounding programmatic marketing, says Ashley J. Swartz, CEO and founder of Furious Minds. "We're all using the same words to talk about this new world of marketing and advertising, which has really become the new world of technology," she says. Because people are using the same words to talk about different concepts in programmatic, progress and momentum are [...]

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman, Chief Digital Officer of GroupM Worldwide in this interview with Beet.TV   The rapid  transformation has been propelled by Facebook and Twitter, he explains. The transformation to mobile provides new opportunities and challenges to marketers and their agencies, [...]

CANNES, France -- The coming evolution in which TV ad sales will be conducted using online practices will finally enable the real vision of digital media for brands, says Simulmedia CEO Dave Morgan. "A lot of the (advertising) approaches that worked in the digital world over the last 20 years are finally ready for application to TV," Morgan tells Beet.TV. "(Back then), [...]

AT SEA OFF THE COAST OF FRANCE -- Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn't going to work - something that has spawned a new wave of vendors helping them customize ads for interactive screens. One such firm is New York-based BrightLine, which just completed the raise of a $6 [...]