AT SEA OFF THE COAST OF FRANCE — Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn’t going to work – something that has spawned a new wave of vendors helping them customize ads for interactive screens.
Sales director Lana Urso tells Beet.TV: “We augment services for agencies but also have our own design team.”
This segment was taped aboard the AT&T AdWorks yacht during the Cannes Lions International Festival of Creativity. Thank you AT&T for the floating set.
Please find more Beet coverage of the festival here.