CANNES, France — Clients of ad agency OmnicomMediaGroup (OMG) have taken to so-called “programmatic” means of controlling and targeting online ad buys over the last year.

“Over the last year or so, we’ve really seen a change in the way that programmatic is perceived by our clients and agency partners,” according to Josh Jacobs, CEO of Accuen, Omnicom’s programmatic division.

“This has now become a really standard part not just of what we do at Accuen but it’s part of the PHD and OMD solution that’s in the market. Early adopters of this technology who worked through the rough spots with us are now seeing benefits in their business and they’re now looking at maximizing that.”

He was speaking during Beet.TV’s Programmatic Summit with SpotXchange and TubeMogul at the Cannes Lions International Festival of Creativity.   Please find more Beet coverage of Cannes Lions here.