LAS VEGAS -  Earlier this year, comScore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform.  It will soon be launched.  Next up will be a product to measure how linear television interacts with digital, says Joan FitzGerald, SVP for Television & Cross Media Solutions at comScore. We spoke with her about [...]

LAS VEGAS - File transfer of large video files between various production and storage devices are moving at 20 GigaBits per second via Thunderbolt 2, a technology platform created by Intel. At the NAB show, Intel demonstrated the technology which it says is 20 times faster that FireWire.  First introduced to the MacBook Pro in 2001, Thunderbolt technology is now pervasive on [...]

It won't happen for a few years, but eventually television advertising buying and selling will take place, in a connected, "open" marketplace,  says Dan Ackerman, SVP of ONE by AOL: TV the newly formed adtech platform at AOL Inc. This interoperability for TV, pervasive in digital video,  is one of the long term goals of AOL, he explains.  He sees some [...]

LAS VEGAS - As high quality,  IP-delivered video has exploded globally, advertisers have taken notice of the opportunity -- . and big tech vendors and content programmers are increasingly focused on delivering advertising into millions of concurrent screens, explains John Bishop, CTO for Media at Akamai in this interview with Beet.TV He explains how these challenges and opportunities have brought about an [...]

Be a sponge. Don't ever stop learning. That's the key advice to new entrants in the ad business from industry veteran Wendy Harris Millard, president and COO of media consultancy MediaLink. "Be ever the student. Don't ever stop understanding the broader context you are working in. Keep studying the industry," she says, sharing with Beet.TV her wisdom for newcomers. Millard is deeply [...]

LAS VEGAS - At the NAB Show, Adobe announced a number of new enhancements along with future plans for its popular video editing program Premiere Pro. At the show, we spoke with Al Mooney who heads the video editing product team.  We spoke  about the evolution of the software from what was initially used by videographers to its increasingly wide adoption in film and television [...]

LAS VEGAS -- Sony's Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it's calling "Always On" consumption. In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management: "It is coming out on Roku first and other platforms later." In what appears to be a bid to [...]

LAS VEGAS -- Six months after it was acquired by Ooyala, video ad tech provider says it has been surprised to adjust to a very different future quicker than expected. Amongst the biggest changes - not just being acquired, but also being owned by a corporate, following Australian telco Telstra's earlier acquisition of Ooyala last summer. "This, for us, has been a big [...]

LAS VEGAS -- Video, video everywhere. Montreal-based Haivision started life a decade ago helping video owners encode their content; now it wants to help them organize the plethora of videos that have been digitized. "For the last 10 years, we've been focused on helping people distribute assets across the internet; now we're all about managing those assets," Haivision global commercial sales and internet [...]

After two decades with the world's largest ad media company by billings, the man they call "the king of advertising" is still hungry, still changing. Good job - advertising is about to change, a lot. "If someone were to watch me in any given day, I still read scripts from television shows, I still make calls on development - in the next minute, [...]

LAS VEGAS - Piksel, a company that manages OTT solutions for several of the world's leading media brands, is in the early stages of a personalization engine to deliver relevant videos to individual consumers, explains Miles Weaver, Innovation Lead, in this interview with Beet.TV The new platform is called Mosaic. We spoke with Weaver at the Akamai booth at the NAB Show.   Beet.TV’s [...]

LAS VEGAS - Now owned by Australia's giant telco Telstra, with a "war chest" for acquisitions, video services company Ooyala has moved into the adtech sector with its acquisition of  Videoplaza last year, explains Andrew Spaulding, Director of Sales Engineering at Ooyala in this interview with Beet.TV We spoke with him about evolution of Ooyala. We interviewed Spaulding at the Akamai booth at the NAB Show. Beet.TV’s coverage [...]

LAS VEGAS -- This time last year, Cisco unveiled Videoscape Virtualized Video Processing (V2P), a set of technologies allowing video workers to process their material using virtual, or cloud, services. Now it says it has improved the offering, after feedback received from customers. Cisco service provider video marketing director David Yates says improvements are threefold - "multi-vendor" integration, more virtualized function and better security. "We’ve seen IP taking [...]

LAS VEGAS -- Microsoft has used the NAB Show to announce it is expanding its video services suite, including a new video player that speaks fluent HTML5 as well as other standards. Azure Media Services is getting a new video player and transcoding that will take place in the cloud. "(Azure Media Player) does automatic device detection and chooses the right player framework and streaming [...]

LAS VEGAS - With the acquisition last year of video adtech company Unicorn, Brightcove, the Boston-based video services company, has made a strategic move into video ad monetization sector, explains Mike Green, VP for Marketing and Business Development, in this interview with Beet.TV The company offers a full suite of video ad services including server-side and cloud-based ad insertion and ad stitching. in [...]

LAS VEGAS -- The next-generation format for video compression has grown fast over the last couple of years, with adoption from names including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai. Support for live ad insertion, digital rights management and the HEVC standard was added recently, and European internet TV standard HbbTV just just moved up to version 2.0 on DASH. Iraj Sodagar, president and [...]

Yahoo's acquisition late last year of programmatic video adtech company Brightroll means that the giant publisher will use data and analytics to target consumers with highly relevant video advertising, explains Yahoo's Andrew Snyder, VP for Video Sales in this interview with Beet.TV The ability to both sell advertising direct to marketers --  and via programmatic, will  be one of the themes presented at Yahoo's upcoming [...]

Call it alchemy, call it a meeting of minds, but marrying up seemingly-disparate disciplines it the key to unlocking business growth. So says one of the leaders of cross-disciplinary media consultancy MediaLink. "Partnership is what makes this world go around," according to CEO Michael Kassan. "You need people who are growing toward the same goals. One shop does not fit all anymore. You have to find people to [...]

Brand TV advertising these days is something of a scattergun approach - you pay to reach large audiences, but you can't guarantee the distribution will really achieve the desired result. Increasingly emboldened by the guarantees that are offered by online advertising, some TV ad buyers are calling for an improvement. And that is what former Tacoda head honcho Dave Morgan's current business, Simulmedia, is enabling. "We decided to [...]

Many advertisers don't believe there is sufficient high-quality video content out there on which to advertise. So SpotXchange, an ad tech platform serving video advertisers, is offering to help publishers increase their video output, without having to produce video of their own. The company is connecting with VideoElephant of Dublin, a library of professionally-produced video material that acts as an archive marketplace, to [...]