LAS VEGAS – As high quality, IP-delivered video has exploded globally, advertisers have taken notice of the opportunity — . and big tech vendors and content programmers are increasingly focused on delivering advertising into millions of concurrent screens, explains John Bishop, CTO for Media at Akamai in this interview with Beet.TV
He explains how these challenges and opportunities have brought about an alliance with Adobe to manage server-side ad delivery. The partnership with Adobe was announced last week at the NAB Show.
Beet.TV’s coverage of the NAB Show is sponsored by Akamai. For more coverage of the show, please visit this page.