It won’t happen for a few years, but eventually television advertising buying and selling will take place, in a connected, “open” marketplace, says Dan Ackerman, SVP of ONE by AOL: TV the newly formed adtech platform at AOL Inc.
This interoperability for TV, pervasive in digital video, is one of the long term goals of AOL, he explains. He sees some degrees of this open, automated ecosystem coming to the TV upfronts next year and more fully in 2017.
We spoke with him earlier this week at a taping of industry leaders at session titled Why TV Advertising Will Never Be the Same. The event was co-produced at AOL in partnership with Beet.TV. For more videos from the taping, please visit this page.