LAS VEGAS --  For Akamai, the global  content delivery network, demand for bandwidth has grown by 60 percent annually and will continue to accelerate with the delivery of  high quality files delivered across screens.   While demand is rising, Akamai is seeking to level costs for media owners, explains Tom Leighton, CEO and co-founder in this interview with Beet.TV He explains that the [...]

LAS VEGAS, Videa, a Cox-owned supply-side platform bringing automation and data-driven decision-making to broadcast television, has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising. The deal was announced this week at the NAB Show.  To explain the agreement [...]

LAS VEGAS - in this interview with Beet.TV,  Web video star/director Freddy Wong speaks about his new shows on Hulu, his work with Lion's Gate, his soon to be live online video school and managing production flow.   We caught up with him during NAB at an Adobe Creative Cloud party. Wong's school is part of his LA-based RocketJump company. He also [...]

LAS VEGAS - While much has been marketed  around 4K, the much touted format has its limitations, and it is Ultra High Definition (UHD) which will more widely be utilized by the consumers, albeit not for a couple of years, explains Will Law, Chief Media Architect for Akamai, in this interview with Beet.TV Further, he says that UHD will be embraced [...]

WPP has acquired mobile ad measurement firm Medialets.   Here is the report in today's Wall Street Journal.  Last year at Cannes Lions, we interviewed Medialets COO Richy Glassberg for an overview on the company and sector.   We have republished that interview today.

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade's original "Maths Man". At university, he studied for a physics degree first and a masters in marketing second. That fusion eventually saw Fulgoni lead IRI, the first major supplier of point-of-sale scanner information to the consumer goods industry, in the 80s and 90s. It was a period in which he [...]

LAS VEGAS - With its acquisition of Denmark's Octoshape, Akamai, the global content delivery network, will meet fast-growing bandwidth demands with client side solutions which will complement its global computer network, explains Akamai's Troy Snyder, VP for Business Development, in this interview with Beet.TV Snyder also speaks about today's announcement with Adobe Primetime to integrate Adobe's ad serving technology.  He explains the [...]

LAS VEGAS -  Adobe Primetime and Akamai have announced the integration of Adobe's ad insertion technology into Akamai's media offering.   The companies said that Turner Broadcasting and Red Bull Media House would be the first customers to use the integrated offering. For an overview on the alliance and its implementation, we spoke with Jeremy Helfand, VP for Video Solutions at [...]

Sometimes, it takes a former reporter to tell you straight. Even if you don't like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vantage point at the top of the online ad industry. That view - you may see the explosion in ad tech vendors as [...]

As more and more brands, using empowering new ad tech and marketing software, begin to perform some of the functions of their media agencies, what will be the impact on those agencies? "I frankly don't know," ad company GroupM's chairman Irwin Gotlieb tells Beet.TV in this video interview. "Most agencies were truly agents on behalf of a client. The world has moved along quite a [...]

As a "challenger brand," insurance firm Esurance has relied on a combo of brand awareness and performance marketing to grow, says Alan Gellman, Chief Marketing Officer at Esurance, in an interview with Beet.TV. "We leverage traditional media with digital. We have a combined strategy of building awareness and focusing on where is the future and how do you get there," he says, adding that [...]

Creative content for advertising has a much shorter shelf life in this fast-moving digital world, says Chris Weil, Chief Executive Officer for Momentum Worldwide, in an interview with Beet.TV. "The distribution channels have changed so dramatically and we need to look at content in a different way," he says. In the past marketers could build creative with a "wonderful" long shelf [...]

AUSTIN – Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according to a leading ad agency boss. "The advertiser is competing with the regular newsfeed and the rest of the user-generated newsfeed. It remains a challenging environment," GroupM chief digital officer Rob Norman tells Beet.TV in this video interview. Norman [...]

SourceKnowledge has made waves in the Canadian ad tech market for its mobile video ad demand-side platform and exchange. Now the company is shaking up the way it does business with advertisers. We're looking to start providing a narrative approach to working with commerce sites, SourceKnowledge president Patrick Hopf tells Beet.TV in this video interview. "We're looking to become a shared-risk model ... from a CPM model [...]

AUSTIN – As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offerings, says David Hohman, EVP and Managing Director of Agency Solutions at Nielsen, in an interview with Beet.TV. Nielsen pairs its real-time audience insights with eXelate's consumer segment data to create detailed views into consumer behavior and buying [...]

AUSTIN – As consumers increasingly watch TV in new ways, ad platforms that deliver ads in digital "out of home" fashion are growing in value, says Barry Frey, president and CEO of the Digital Place Based Advertising Association (DPAA), in this interview with Beet.TV. This sector of the business is just shy of $1 billion in ad spend and is comprised of screens [...]

AUSTIN -- Last October, ad agency Leo Burnett and online publisher Huffington Post announced they would be partnering to help create content for brands. One of many initiatives in which publishers are working to do so for brands, this partnership is different from most, in that Huffington Post staff are embedded with the ad agency for at least part of their working week. In this video [...]

AUSTIN -- Mobile banner ad sales are booming. But they are not necessarily the ad format that is going to inspire and engage consumers most on the small screen. Ad tech supplier Kargo is betting on giving advertisers and publishers something different, eschewing performance-driven banner sales for high-touch brand campaign placements. Founder and CEO Harry Kargman tells Beet.TV his technology "allows us to take [...]

AUSTIN -- Videology sees its recently-inked integration deal Comcast-owned ad tech platform FreeWheel as "bridging the gap" until true programmatic TV advertising might finally be enabled. Last month, the pair announced video ad tech vendor Videology would plug in to FreeWheel to help advertisers buy video inventory programmatically on publisher sites through its FourFronts program, an extension of its private marketplace. "Historically, they’ve been buying planned media against [...]

AUSTIN -- If you think you haven't seen much evidence of location beacons' use in a marketing context, following initial hype, you soon will. That's according to one agency mobile marketing leader. "Apple just rolled out the Beacon API last year," MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. "Because you haven’t seen a [...]