The hot discussion in the crossover of television and advertising technology is about household-level TV ad targeting. So-called "addressable" TV is slowly becoming a reality in some markets, promising markets internet-style specific targeting. But what humps are still in the road to an addressable future? In a panel on the topic, these executives discussed the topic... Modi Media president Mike Bologna "Almost 50%, 47 [...]

It's the challenge of a media generation. But there is still no good way in which the media industry is effectively comprehending the holistic viewing of video across multiple device screens, according to one advertising big-wig. "There has been a fundamental shift - some viewers are spending more and more time with Netflix - and Amazon Prime-like objects. There is some loss [...]

Consumers have more content available than ever - but they are also swimming in a sea of ads. With so many opportunities available, it has become tempting for marketers to deploy unavoidable ad tactics. But so much pushy-pushy has ended up being counterproductive, says one major-brand ad exec. Instances of ad blocking are, perhaps, testament to that. "Advertising has to get better," according to Bank [...]

The sky is falling in ad land thanks to a combination of threats including non-human traffic, the practice in which nefarious publisher sites game ad views to reap revenue. But don't paint all publishers with the same brush, says New York Times ad products SVP Michael Zimbalist. He notes a recent Association of National Advertising study that found 11% of online display ad impressions [...]

According to PageFair's latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users around the world. That fact is worrying advertisers. But what's the reason? Over-zealous publishers who litter their pages with ads that clutter users' experience, say a couple of executives who participated in an industry panel. "I think [...]

When you consider the future of the ad industry, demographics are destiny. "Clients will have to be more diverse with the growth of the Hispanic population," says Daisy Expósito-Ulla, CEO of d expósito & Partners, in an interview with Beet.TV. Expósito-Ulla helped put Hispanic advertising on the map as CEO of Y&R's The Bravo Group, which she left in 2004 after 23 years. [...]

It may have been bought by 21st Century Fox a year ago, but video ad tech platform true[X] is taking pains to say that doesn't mean it serves just one studio master. "true[X] is still an independent organization - we still service ABC, CBS, Viacom," says true[X] COO and C0founder David Levy, in this video interview with Beet.TV. The company's acquisition was the latest by a TV [...]

It's no wonder so many people are blocking ads if the mobile content experience is so iffy, right? With increasingly-rich mobile ads trying hard to get more screen time as consumers browse the web or apps, would it help to just... ease off a bit? "Ad blocking has been around for years and years now - but now, when it comes to mobile, [...]

In a media world fast moving to a fragmented array of multi-screen consumption, advertisers are racing to measure holistic consumption - and the effect of multi-screen ads. But are they asking the right questions? OMD chief digital and innovation officer Ben Winkler doesn't think so, and he's got a better idea. Winkler says the history of online ad measurement has been about publishers responding [...]

The recent $49 billion acquisition of DirecTV provides AT&T the ability to serve specific "addressable" ads to some 12 million households.  Combined with AT&T's audience targeting platform called Blueprint, this gives AT&T the ability to target some 26 million homes in the U.S., explains Mike Welch Head of Strategy, Product and Business Development at AT&T AdWorks, in this interview with Beet.TV The [...]

A child of the Great Depression who grew up in Far Rockaway, Queens, avidly reading books and listening to radio, Byron Lewis got a sense from an early age that the media wasn't geared toward African Americans. And that ultimately planted a seed that led him to start an agency. "I began to wonder why I felt a certain way and [...]

Kay Koplovitz remembers specifically what drew her to the broadcast business: the thought of what satellites could make possible. The future founder of USA Network had a serendipitous moment as a college student while backpacking in Europe over the summer when she went to hear a lecture by Arthur C. Clarke, the author of "2001: A Space Odyssey" and other sci-fi [...]

TV companies' biggest priority is responding to growing consumer habits in multi-screen and time-shifted viewing, according to executive research carried out by video ad tech platform vendor Operative. But its white paper, The Profitable Publisher, in which it polled 85 media executives, also found two big advertising threats - fraud and ad blocking - are low down their concern index when compared [...]

COLOGNE - One audience is not the same as another, according to the CRO of Lotame, an ad tech company that is geared toward helping clients use data to better target campaigns. "We’ve got the opportunity to learn from a company’s first-part data, learn from what’s performing within a campaign and be smarter about how we constitute audience," Kevin Kohn tells Beet.TV in [...]

The recently approved acquisition of DirecTV by AT&T will drive the adoption of addressable advertising to the set-top box and across screens, explains Rick Welday, the newly appointed CEO of AT&T AdWorks, in this interview with Beet.TV In addition to the massive scale of the newly merged entities, the technical capabilities developed by DirecTV will mean that advertisers can deliver ad messages [...]

The viral videos that Canadian airline WestJet has become adept at producing over the last few years are aimed at a somewhat atypical audience. "We're not really telling stories to millennials like a lot of people," says Corey Evans, WestJet's manager for sponsorship, community investment and experiential marketing, in an interview with Beet.TV. "We're looking at an older demographic [for] when [...]

Coming up with the idea for a viral video is a bit like striking gold, and authenticity was thought to be a prerequisite by the creators of a campaign for Quaker Oats Canada. The brand produced a video called "The Recital," which centered on a dad who agreed to take hip-hop dancing lessons with his daughter leading up to an on-stage performance after [...]

Advertising fraud has grown up as one of several scourges that ad buyers are now worrying themselves with in the digital age. But ad fraud detection technologies mean that advertisers have every right to expect the ads they bought are really viewed by real people, says one exec. Moat CEO Jonah Goodhart tells Beet.TV, in this video interview, that "viewability is [...]

Ogilvy & Mather's Shelly Lazarus found her path to the ad industry by accident. She had accepted a ride from someone she knew from college to New York City, and that woman mentioned she was going to an advertising conference and asked Lazarus if she wanted to come. She went on a lark, though she had never thought about advertising as a potential [...]

Media banker Terence Kawaja recently neatly encapsulated the many technology threats that are making advertisers scream like an Edvard Munch painting. But, with ad fraud, non-human traffic and ad blocking all gathering pace, is it advertisers' responsibility to front up to the risks? "The brand advertiser, who, in the past, didn’t get very involved in the quality of the advertising, now sees [...]