Kay Koplovitz remembers specifically what drew her to the broadcast business: the thought of what satellites could make possible.
The future founder of USA Network had a serendipitous moment as a college student while backpacking in Europe over the summer when she went to hear a lecture by Arthur C. Clarke, the author of “2001: A Space Odyssey” and other sci-fi works. He was talking about geosynchronous orbit satellites. The power of the instruments struck her, and she was already working as a TV producer in college.
This segment is part of Beet.TV’s “Media Revolutionaries,” a 50-part series of interviews with key innovators and leaders in the media, technology and advertising industries, sponsored by Xaxis and AOL. Xaxis is a unit of WPP.
Koplovitz was interviewed for Beet.TV by David J. Moore, Chairman of Xaxis and President of WPP Digital.