The recent $49 billion acquisition of DirecTV provides AT&T the ability to serve specific “addressable” ads to some 12 million households. Combined with AT&T’s audience targeting platform called Blueprint, this gives AT&T the ability to target some 26 million homes in the U.S., explains Mike Welch Head of Strategy, Product and Business Development at AT&T AdWorks, in this interview with Beet.TV

The new offering is called Addressable Plus.

We interviewed him last month at an event about the future of addressable TV presented by AT&T AdWorks in association with Beet.TV Please find more videos here

The Dawn of TV Advertising, presented by AT&T AdWorks