LAS VEGAS — It is now gaining traction in the professional edit suites of Hollywood movie producers – but that doesn’t mean Adobe is overlooking amateur video makers, as it evolves its Premiere product line-up.
In this video interview with Beet.TV, Adobe professional video editing senior product manager Al Mooney explains he wants to offer something to please both the high end and the low.
“The type of people who want to tell stories with video is very different to five years ago,” Mooney says. “We’re seeing a whole new generation of people who want to make video. Not all of them have the skills. Our high-end services can be daunting.
“Every release, we improve the first-start experience, we try to guide users through and demystify it. We think a lot about helping users without deep skills. More and more you’re seeing lighter-weight applications of devices, think about Premiere Clip, a simple editor that runs on iOS and Android.”
In a world traditionally dominated by Avid, Adobe Premiere Pro is now rising in Hollywood, used to cut movies like Gone Girl.
And Mooney used NAB Show to announced a new version of the Pro product that includes new tools for color grading, easier sound effects and new options for integrating motion graphics.
This video is part of Beet.TV’s coverage of the 2017 NAB Show in Las Vegas. The series is sponsored by Ooyala. For more coverage of NAB, please visit this page.