According to GroupM's Rob Norman, the more that data is at the center of advertisers’ strategies, “the more value you’ll find in addressability and other forms of targeted TV, because what you put in is a significant determinant of what you get out… It’s about creating really high-quality seed data.” Norman, senior advisor at GroupM, tells Beet.TV that seed data serves [...]

With Thanksgiving coming and going, the holiday season looming and the end of the year in sight, the digital industry's minds turn to... the Consumer Electronics Show (CES). In recent years, the annual January shindig in Las Vegas has become about more than just the latest gadgets, with executives from media, marketing and other companies descending on the city to do [...]

For the longest time, it seemed like an unfair fight - digital platforms could sell super-targeted ads, whilst TV was stuck reaching the ill-defined mass. But now connected TV platforms mean digital-style ad buying can come to the living room, whilst even linear, old ad buys can benefit from digitally-infused planning. In this video interview with Beet.TV, Kim Norris, VP at Charter's [...]

He is more commonly associated with Le Croisette, the iconic Cannes seafront promenade that is peppered with luxury stores, and can often be found on the palatial yachts that flank the Palais every June. But, this Saturday, Cannes Lions chairman Phillip Thomas will be roughing it - sleeping out on the cold concrete of New York, like thousands of truly homeless [...]

The rapidly evolving advanced TV landscape has made it particularly difficult to pause and get a grip on where it has been and where it is heading. In an interview with Beet.TV, Julie Anson, director of strategic investment of advanced TV at MAGNA, provided some clarity around the current marketplace. As far as what’s currently working, Anson says that both devices [...]

The new super-power coming online in TV is tracking not only individuals' viewership of shows and ads but, also, linking that viewership with eventual viewer outcomes, like website visitation, store visitation or even ecommerce purchase. That is why we are seeing so much discussion on whether advertisers will change their use of TV, which, traditionally - in absence of such metrics [...]

What does a successful client-agency partnership look like when centered around tune-in marketing? In conversation with Beet.TV at the Beet Retreat in New York hosted by Horizon Media, Skylar Kim, svp of digital strategy and innovation at Horizon Media and Jen Taylor, senior director of digital marketing at A+E Networks, explained what has made their experience working together a constructive [...]

They are two of the key developments being touted to revolutionize TV ad buying - but are "deterministic" targeting and outcome attribution really up to scratch? During "Data Activation, the New Tool for Programmers", a panel convened at Beet Retreat In The City, executives held a refreshingly frank discussion on the true state of two of the most talked-about tech... WarnerMedia [...]

The year is 2019 and disinformation is everywhere. Every day, it seems, every fact has now become contestable, as many citizens, media and politicians choose to engage in building a community rather than building awareness. A board member from one of the world's leading news organizations thinks such organizations need to do better at cutting through the fog with facts. "We in [...]

Getting US TV companies together and on the same page to come together in their shared interest may sound like herding cats. But, in 2019, David Levy found the door relatively easy to push on. The CEO of OpenAP, a consortium through which several broadcast companies are teaming to make it easier for advertisers to buy across their channels, was speaking with [...]

Data has reshaped the buy and sell sides of the advertising industry, as traditional channels begin to adopt digital tools. This shift in dynamic has meant the industry has had to evolve as well, and Spectrum Reach and Horizon Media are two such companies rethinking their strategies in a period of ongoing change. At the Beet Retreat in New York City [...]

Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers. On your screen, a character lifts a can of Mountain Dew but, on your friend's, it is a can of Pepsi. That is the world now coming in to view, thanks to [...]

The changing capabilities of data-driven TV advertising are forcing ad agencies to change. In a panel dubbed "Finding A Path to Deterministic TV" at Beet Retreat In The City, Laura McElhinney, Chief Data Officer, Horizon Media, explained how her agency is adapting. McElhinney told Furious Corp CEO Ashley J. Swartz how Horizon is seeing challenges and opportunities thrown up by advanced TV [...]

Connected TV devices are getting lit up with the new ability for advertisers to draw a straight line between ads shown to viewers and actions those viewers take as a result. It is the new practice of attribution, and technology vendors like TVSquared are busy helping broadcasters prove to advertisers how an ad exposure can correlate in to a website visit, [...]

With linear TV and digital colliding, the role of multichannel video programming distributors (MVPDs) has required fraternizing with the enemy to some degree. In conversation with VAB CEO Sean Cunningham at the Beet Retreat in NYC hosted by Horizon Media, David Kline, executive vice president of Charter Communications and president of Spectrum Reach, explains that this means an unexpected partnership [...]

Addressable TV puts audience data and insight at the center of buyer and seller strategies, helping them to better target the people most likely to resonate with ad spots on both linear TV and, increasingly, OTT platforms. That’s helped inform smarter buys and has led to more transparency into how ads are performing and the metrics they’re driving. That’s made [...]

As A+E Network’s director of digital marketing, Jen Taylor is up against a lot of competition. No longer competing only against other channels, the network has to fight for attention against YouTube, other social media platforms and digital streaming channels. “The biggest challenge is the breadth of content available,” Taylor told Beet.TV at the Beet Retreat in New York City hosted [...]

The emerging future opportunities for selling TV ads smartly and with precision, in connected and even linear television channels, is messy and depends on getting your data house in order. So says one executive working on understanding audience behaviors for a media owner with dozens of channels. In this video interview with Beet.TV, Julian Zilberbrand, EVP of audience science at Viacom, explains [...]

Are rumors of cookies' death are greatly exaggerated? Over the last year, you could be forgiven for thinking that technology companies' moves to kerb the historic browser tracking technology would kill off classical advertising practices: ITP 2.1 from Apple purges most first-party cookies after seven days and blocks all third-party cookies by default, rendering device fingerprinting and long-tail measurement nearly impossible. Firefox’s [...]

Now more than ever, exploring new ways of compiling metrics as a way to best to approach television as a medium has become paramount. In a conversation with Beet.TV at the Beet Retreat in New York City hosted by Horizon Media, Sam Garfield, vp of data strategy and advanced advertising planning at Discovery Communications, explains that this has created a [...]