What’s the best way to stay on top of advertising trends in television? In a conversation with Beet.TV at the Beet Retreat in New York City hosted by Horizon Media, Samantha Rose, senior vice president of video at Horizon Media says that it takes having conversations with different figures across the industry as well as keeping an eye on more [...]

"Addressable" TV technology promises advertisers the ability to precision-target ads at individual households. But, over the last year, Beet.TV has heard several executives say that nationwide roll-out must be solved if the opportunity can truly be unlocked at scale. Now WarnerMedia is gearing up to make announcements on how it wants to unlock that opportunity. In this video interview with Beet.TV, Dan [...]

David Kline, the EVP of Charter Communications and President of Spectrum Reach, knows that his company is playing catch up to ad tech. But he’s confident that now, his company has “the best data in the business.” “I’ll tell you why,” Kline told Sean Cunningham, CEO of VAB, in conversation with Beet.TV at the Beet Retreat in New York City hosted [...]

To get an idea of how TV’s role has changed for marketers, just look to DTC brands, says Sean Cunningham, CEO of the Video Advertising Bureau. “They reflect what the current state of television is, which is full funnel, all the time,” Cunningham told Beet.TV at the Beet Retreat hosted by Horizon Media in New York City. Cunningham says these brands’ [...]

For so many years, the fear has been that the major online platform companies were sucking money from traditional media. But television may now be pulling back some of that ad spend, because the old dog is learning new tricks. "Several years ago there was a big move towards the digital side of things and spending. I think that balanced back," says [...]

Traditionally, TV has suffered from estimating knowledge about its viewers. The industry has come to call this “probabilistic” targeting. But its flip side, “deterministic” targeting, promises to give advertisers more accuracy by using real viewer data to find the known audiences. As LiveRamp explains it: Deterministic: "Create device relationships by joining devices using personally identifiable information (PII)..." Probabilistic: "Create device relationships by [...]

What has advanced TV’s journey been to this point and where is it headed? A panel of industry leaders moderated by Forrester principal analyst Jim Nail explored both of these questions. Despite industry predictions that advanced TV would have long ago hit its inflection point, it has still yet to truly peak. “There’s a lot of brands that are still getting [...]

Advanced TV ad targeting tactics present the promise of up-ending the traditional way in which TV ads are bought - upfront and for a mass audience - in favor of something more real-time and personalized. But buyers need to be walked through the transition, and an ultimate conversion to 100% addressable may not be the end outcome regardless. In a panel at [...]

The existing partnership through which TV ad-tech vendor Amobee powers VOD ad distribution for UK broadcaster ITV is being turned in to named "platform" of sorts. The UK’s biggest commercial broadcaster, ITV announced "Planet V" at ITV Palooza, a celebrity-filled, advertiser-facing event in the mould of the US TV upfronts showcases, in London on Tuesday. Planet V, powered by Amobee, enables buying, [...]

The technology isn't the hard bit, the hard bit is getting everyone to use common standards. That is the growing refrain from advocates of advanced television advertising techniques like addressable targetability and frequency capping. They are witnessing a burgeoning set of technical capabilities, and a growing footprint of audiences with the devices to take advantage of them. But now the industry needs to [...]

Some of the best dishes take a long time to cook. And that has certainly been the case with advanced TV ad targeting, the new practice of laser-guiding ad creative for just the right viewer of a connected TV device. In this video interview with Beet.TV, the woman who runs product at a leading TV targeting data technology vendor says, after [...]

Traditionally, TV has suffered from inadequate knowledge about those viewers. The industry has come to call this “probabilistic” targeting. But its flip side, “deterministic” targeting, promises to give advertisers more accuracy, by using real viewer data to find the known audiences. Still, at this stage in the game, too few executives understand enough about the new deterministic opportunity - according to an [...]

What is the future of TV advertising, now that buyers can deliver targeted campaigns to connected television devices, as well as to traditional linear audiences? That is what a panel of industry executives gathered to discuss at Beet Retreat In The City: Amobee - Philip Smolin, chief strategy officer FreeWheel - Joy Baer, president, FreeWheel Advertisers ZenithOptimedia - Nick Hartofilis, EVP, [...]

FreeWheel and its premium-video advocacy group are putting their weight behind an initiative for the industry to adopt Ad-ID, in a bid to solve problems caused by media fragmentation. In this video interview with Beet.TV, James Rothwell, VP of global agency, brand and industry relations at Comcast Advertising, says the industry needs a universal ad ID to make ad transaction workflows more efficient, [...]

According to Forrester principal analysts Joanna O’Connell and Jim Nail, the television industry is experiencing a “new wave” of thinking, particularly as it pertains to the cross section of traditional and digital models. In a fireside chat at the Beet Retreat hosted by Publicis in New York, the two discussed the challenges and opportunities of the cross-media landscape. “I think what [...]

2019 appears to have marked the year when TV providers and their technology vendors have come to a critical realization - that individual innovation on advertiser offerings is great but, without commonality across the industry, the opportunity will necessarily be limited. That is why we have begun to see a range of collaborations, consortia and industry associations all come together, in [...]

Years after it launched as Comcast Cable's TV ad sales unit, Comcast Spotlight is rebranding in a move that disassociates it from the Comcast name but provides a new focus on ad outcomes. The new name, Effectv ("ef-fec-tiv"), is aimed at accentuating the unit's ability deliver measurable ad results for brands across screens. https://www.youtube.com/watch?v=xazi4cMqBv0 In this video interview with Beet.TV, Comcast Advertising chief [...]

Advanced TV doesn’t only concern the myriad streaming apps that are competing for customers’ attention. The industry’s shifts are changing the way traditional formats, like local television advertising, operate as well. According to Brian Wallach, svp and CRO of advanced TV at FreeWheel, which is owned by Comcast, local TV used to be the black sheep of the industry. That’s changed, [...]

It’s not an exaggeration to compare the current state of TV measurement to a “Game of Thrones”-like scenario, according to Nicole Whitesel, the evp of advanced TV at Publicis Media. During a fireside chat with Jon Watts, co-founder and managing partner at MTM London at the Beet Retreat, hosted by Publicis Media, Whitesel explained why clients are “terrified” of current measurement [...]

It all started when Gap wanted to show baby clothes ads to shoppers who had already purchased similar items in stores. Now the business of marrying different consumer data sets is a big deal, and identity solutions are the glue that helps advertisers smartly target consumers across different media channels. But one of the technology vendors helping enable that opportunity is having [...]