For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel. Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both linear and streaming TV ads, claiming [...]

Matthew Kramer wants to sell brands on the power of connected TV - but the paucity of effective measurement is making it difficult, So the managing director or advanced advertising at Omnicom Media Group is making CTV measurement a focus for the year ahead. In this video interview with Beet.TV, Kramer describes the problem - and what needs to happen to solve [...]

What if the acronym "AI" really stood for "Advertising Intelligence"? That's the kind of question Orchid Richardson is asking at IAB Tech Lab. As VP & MD, Programmatic & Data Center, at the industry body's research unit, Richardson is leading an exploratory exercise to codify standards for the application of artificial intelligence in advertising. On the case In this video interview with Beet.TV, Richardson [...]

LITTLE ROCK -  Third-party cookies' disappearance act and the tightening controls on mobile identifiers pose a threat to the traditional way in which digital ads have bene targeted. So brands and publishers alike are having to pivot to gaining first-party data on audiences. In this video interview with Beet.TV, Kyle Hollaway, Acxiom VP and head of global identity, says that means they [...]

ATLANTA  -- Automotive brands are seeing a major shift in radio advertising as the listener experience shift to on-demand streaming platforms. Instead of broadcasting to an entire region, dealerships can target the most likely vehicle buyers based on audience data and boost the performance of their campaigns. "There are key differences today from a broadcast radio perspective and a streaming audio [...]

Even when you have one of the most sophisticated data engines in marketing, the COVID-19 means you still have to plan for uncertainty. That is the life of Nick Graham, VP, Insights & Analytics at PepsiCo. In this video interview with Beet.TV, Graham says the beverage company has game-planned several different consumer-economy scenarios as far ahead as 2023 - but advanced consumer analytics [...]

It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast. The episode is guest hosted by Joanna O'Connell, VP & Principal Analyst at Forrester Research. The dramatic transformation in video investment is just part of [...]

It was technology that caused the digital ad supply chain to become cluttered and ineffective - so can technology put it right again? In the battle to straighten-out the digital ad ecosystem, artificial intelligence is being leveraged to do the volume of work that humans cannot. In this video interview with Beet.TV, Charlie Archibald, VP, Data Science, MediaMath, explains why AI is essential. Scale [...]

If advanced TV ad targeting is to convince more big brands to switch money from conventional TV ad spend, it is going to have to show its effectiveness. Next year, Lauren Bernard wants to help it do just that. As VP, Marketplace Solutions at IPG's Kinesso knows the medium is often caught between its potential and the reality - but, in 2021, [...]

The COVID-19 pandemic may be a nightmare for politicians, businesses, society and a great number of individuals. But, for retailers that were facing challenges targeting customers, the crisis has been an opportunity to grow the data they hold on buyers. In this video interview with Beet.TV, Amy Lanzi, EVP, Commerce Practice Lead, Publicis Groupe, explains how retailers are emerging from 2020 with richer [...]

Addressable advertising that lets marketers show different commercials to different households through linear TV is poised to become much more popular as national networks expand their targetable inventories. The development will make traditional TV more like digital channels. "Over the last 18 months, addressable has evolved to be something that buyers both on the agency and marketer side themselves really do [...]

For brands that were used to plugging targeting files into their ad buyers, the new world looks a lot different. Deprecation of third-party tracking cookies and limits on mobile ad identifiers are forcing more ad buyers to target more smartly. But, in this video interview with Beet.TV, Sandra Swindle, SVP, CRM Technology Delivery Lead at Merkle, says what they do instead cannot [...]

Advanced TV is the powerful medium that allows advertisers controls over buying TV ads, like targeting, frequency capping and measurement. So far, that promise has also been laced with complexity - connected TV can be as complicated as it is impactful. But Rachel Wallach-Baker, Horizon Next, SVP, Investment, sees improvements on the horizon. Level the playing field In this video interview with Beet.TV, Wallach-Baker [...]

SEATTLE - Nielsen may have this week announced its plan introduce the holy grail of media measurement - unified cross-screen measurement - but, with the plan's full implementation four years away, brands are still left needing to fill the gap. That's where Sean Muller comes in. The founder and CEO of iSpot.tv, a TV measurement provider, this week announced an upgrade to [...]

If advertisers weren't already demanding bang for their buck, COVID-19 economic pressures are prompting them to do so. Time and again, out of the pandemic, we have been hearing executives talk about the importance of guaranteed results and return on investment, in a year when investment in the absence of proven results may seem like folly. In this video interview with Beet.TV, [...]

CHICAGO - Stricter privacy laws are forcing marketers to develop strategies to improve audience targeting by developing sources of first-party data that consumers provide voluntarily. However, consumers want to know the benefits of providing that information, a key step in providing transparency and building trust. "When we talk about leveraging first-party data, we are typically talking about leveraging first-party audiences," Luke [...]

Addressable advertising that lets marketers target households through linear TV will help to enable automated media buying that's similar to the digital ad marketplace. DISH Media sees the development as an extension of its past experience with programmatic sales for Sling, its over-the-top video service for households that have connected their TVs directly to the internet. "With Sling, we've always had [...]

LOS ANGELES -- Streaming audio is changing the listening experience for everyone with a smartphone and reliable data connection, giving marketers a way to reach audiences in a broader variety of settings. The portability of mobile devices means that people can call up music and podcasts from almost anywhere. "Audio is primary, it's booming, it's exciting," Neal Schore, president and CEO [...]

For many, the turn of the year is always a time to make plans, to get your house in order, to simplify. For Nielsen, that is no different. This week, the media measurement giant announced a new initiative, Nielsen ONE, that is pitched as a marketer's best Christmas gift - the unification of all media metrics. Nielsen is not so much a [...]

If 2020 was the year when our foundation was shaken and reset, 2021 may be the year when substantive new growth can occur on top. That is to say, many trends which marketers got interested in last year and now ready to be adopted in earnest in the year ahead. In this video interview with Beet.TV, Julie Anson, Director, Strategic Investment, Advanced [...]