BOSTON -  The convergence of traditional linear TV and digital video has accelerated as more households connect their TVs directly to the internet. The shift has created more opportunities for advertisers to improve their targeting by harnessing consumer data. "In recent years, there have been certain concepts that have come to TV in terms of data, automation and the ways in [...]

MIAMI - This week’s episode of the #BeetCast is guest hosted by Matt Prohaska, who I met 10 years ago when he ran programmatic advertising at The New York Times. He moved  from there to form a powerhouse consulting firm in his name.   Matt is one of the brightest lights in our industry and a really nice guy.  I am grateful [...]

SINGAPORE - Vaccines may be rolling out but, even when something like normality arrives, few are expecting the world to function in quite the same way it did before COVID-19. Case in point - the pandemic has tilted business even farther toward online channels. In this video interview with Beet.TV, Sunil Naryani, Vice President, Commercials & Partnerships Asia Pacific at Dentsu International, [...]

OAKLAND - Why is right-leaning thought and misinformation often the most popular shares on Facebook?  It's because its algorithms feed the  emotions of discontent and tribalism,  explains The Washington Post's culture and tech reporter Nitasha Tiku, in this interview with Beet.TV The Trump Ban: The events of January 6 at the U.S. Capitol finally moved the tech platforms to suspend or [...]

Advanced TV has grown more significant to advertisers aiming to reach consumers who are watching video on a broader variety of platforms. Audience fragmentation presents another challenge for brands that want a unified view of the entire landscape, including linear TV and digital video services. "Buyers are looking for reach and frequency measurement across all screens, touchpoints and buying formats," Mike [...]

LOS ANGELES -- When Kylie Jenner posts a picture on photo-sharing app Instagram, as many as 208 million of her followers get a glimpse into her glamorous lifestyle and the products she endorses -- including her own cosmetics line. The reality-TV star provides a notable example of the power of influencer marketing to raise brand awareness and drive sales -- and [...]

This year promises to bring a return to traditional seasonal play for sports leagues that had scrambled to revamp operations because of the pandemic. The National Football League and National Basketball Association were among the sports leagues that implemented procedures to protect players, coaches and support staff from infection. Fox Sports is among the broadcasters that faced adversity in providing live [...]

How do you rebuild your media measurement infrastructure for the cross-platform, impression-based future whilst simultaneously servicing your debt? If you are Comscore, you take a strategic investment round. That's what the measurement giant just did, taking an investment from Charter Communications, Qurate Retail and Cerberus Capital Management, which will jointly take $204 million convertible preferred stock. That money will be used to [...]

As disruptive as the pandemic has been for live sports, the possibility of ending the health crisis with vaccines has lifted hopes that 2021 will help to fill stadium seats and restore a less crowded calendar of televised sports. Higher fan attendance helps to support engagement with players and teams, while traditional schedules spread spots programming more evenly throughout the [...]

For any retailer with an online strategy, 2020 was likely a year of growth. But, outside of merely retail itself, retailers also now have a big new opportunity - to become advertising platforms. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this video interview with Beet.TV, Bryan Wiener, CEO of retail analytics provider [...]

SAN FRANCISCO - The interactive nature of online media has made click-through a common way to measure the performance of advertising campaigns. While more people are connecting their TVs directly to the internet, they don't necessarily have a way to click on ads or even want to. In a "more old-fashioned digital world, it's all about following the click through to [...]

LOS ANGELES - Quibi's short-form dreams may have had a short life - but Roku's acquisition of the short-lived subscription service's content library this week means the shows commissioned by Jeffrey Katzenberg and Meg Whitman will get a second life. The CEO pair failed to make Quibi - which was designed to make short, snackable, high-quality entertainment available over smartphones - [...]

The days of putting ad money into radio with little insight into return on investment may soon be gone. In the new era of digital audio, advertisers are able to buy only those ads they know generate some kind of measured performance uplift. In this video interview with Beet.TV, Lauren Russo, EVP, Managing Partner Audio Investment at the media agency Horizon Media, [...]

In 2021, TV isn't just "TV" anymore". Once upon a time, TV ads were sold against rough demographics. Now that internet-enabled TV services are bringing targetability and data, TV is changing. In this video interview with Beet.TV, Comscore's chief product officer David Algranati says that is prompting a re-assessment of how "TV" must be measured and sold. He describes three trends describing [...]

If 2017 looked like an early point at which to make a big play into connected TV, 2021 looks like being the year when investment pays off. For some time, CTV was a powerful but challenging opportunity - the promise to target individual households, if only a host of interconnectivity issues could be overcome. But, in this video interview with Beet.TV, Eric [...]

It originally launched with more modest ambitions, to harmonize the data segments TV networks use to describe their audiences. But now OpenAP has launched the latest new initiative in its ongoing maturation - a supply-side platform (SSP) to help the buying of linear TV ad inventory. The new platform, announced on Monday, has connective tissue that exposes OpenAP systems via APIs to [...]

LOS ANGELES -- It’s a virtual CES this week.  it will be interesting to see how it goes.   However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual. And that will probably be the case for Cannes Lions, says  Michael Kassan, my guest this week on the #BeetCast. Kassan [...]

A new year, for many, is always a time when we contemplate starting over, when we wipe the slate clean and think about moving forward with new intention and new focus. For digital advertising, that fresh start can't come soon enough. Facing a range of challenges including the disappearance of traditional identifiers, the addition of privacy measures and the emerging economic [...]

The Super Bowl this year will be especially significant as the capstone of the National Football League's herculean effort provide live sports entertainment amid a global pandemic that threatened to upset its season. The health crisis has been enormously disruptive, but has shown the power of live sports to entertain millions of fans while helping marketers reach highly engaged audiences. "There's [...]

2020 has fused together existential challenges with some of the biggest potential opportunities. Together, it makes for a heady cocktail - change, even enforced change, can lead the industry to make overdue changes, to a brighter tomorrow. In this video interview with Beet.TV, Vin Paolozzi, Chief Investment Officer with Interpublic Group's Kinesso unit, talks about how these factors are combining - and [...]