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The programming guides on both TVs and over-the-top devices are complicated and challenging to use, but more Web sites will start including guides on their sites that connect to TV screens, predicted Mike Hudack, CEO of blip.TV while speaking at a Beet.TV Online Video Leadership webcast in New York last week.

Measurement services and Web publishers are refining their tools to help grow online video ad dollars.

Understanding measurement, consumer behavior and viewer habits will be challenging for the next several years. That was the conclusion of most panelists who spoke at the Beet.TV Online Video Leadership webcast in New York last week.

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.

In recent months, Nielsen has seen a younger subset of viewers watch more streaming video, but that activity isn't cutting into overall TV viewing, said Jon Gibs, SVP Analytics and Insight at Nielsen, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.

Given the growing reach of digital viewing of TV and movies via streaming, movie studios are likely to create their own digital marketplaces, said Chris Van Noy, Akamai's Chief Digital Strategist, while speaking at a Beet.TV Online Video Leadership webcast in New York last week.

Four emerging media start-ups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with  Fiksu, GoldRun, Encoding.com and Framesocket.

With an expanded digital platform for live sports, ESPN will stream 500 college football games this fall, says Tim Connolly, VP for Distribution for Disney/ESPN in this interview with Beet.TV.

Taboola, the video recommendation platform, which serves "related videos" as thumbnails for a range of publishers including CNN, The New York Times and Bloomberg, has raised a new venture round of $9 million, TechCrunch has reported.

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Brands that lean on customers to produce Web video testimonials are finding that a 15- to 20-second video hits the sweet spot.

Ooyala, the fast-growing online video platform company has a giant customer win in ESPN, according to a  report published in TechCrunch.

Views of videos on Bloomberg.com doubled on Monday (8.8) as turmoil roiled the global markets, a spokesperson has told Beet.TV via email.  Overall traffic to the site on that day was up 62 percent over the average.

Watch live streaming video from beet_tv at livestream.com  Online Video Goes PrimetimeThe maturation of pricing, metrics and ROI — and the emerging technology of distribution and consumption Presented by Adap.tv and hosted by Horizon Media Tuesday, August 23 from 3:00 – 5:30 p.m. EDT on Beet.TV via Livestream with Dave Campanelli, SVP, Director of National […]

AOL is bringing its original video programming to connected TV's with AOL HD.  The new dedicated app will surface a range of lifestyle, entertainment and technology programming to several connected devices including Boxee, Roku and Yahoo Connected TV.

YuMe, the big online video advertising platform company, has named founder Jayant Kadambi CEO, replacing Michael Mathieu who had been CEO for about three years.

More consumers will cut the multichannel cord over the next few years, according to the latest research from SNL Kagan

SAN FRANCISCO — Adobe Premiere, the professional video editing software program, is experiencing annual growth of 45 percent among Mac users, says Al Mooney, Product Manager at Adobe in this interview with Beet.TV.

The BBC's iPlayer is going global today, at least in 11 countries as an iPhone app, according to a report in today's Guardian newspaper. 

While many brands would like a viral video hit, getting one isn’t easy — and it is not free, says Seraj Bharwani who heads analystics for Visible Measures and Molly Sugerman, Director of Digital Innnovation at Horizon Media, the industry’s biggest independent media buying agency.