SAN FRANCISCO – Based on a belief that consumers want more video on the Web, the startup Wibbitz raised about $500,000 in a round of seed funding for its technology that can turn any text on a Web site into a viewable video. We caught up with the company at the recent TechCrunch Disrupt conference in San Francisco.

"Wibbitz is the play button for the Web," said Zohar Dayan, co-founder and CEO. "You can log into any page and instead of reading it you can hit play and get a video. We analyze the text and create a summary."

Wibbitz currently has 1,700 beta users and 7,000 Web sites using its tools, Dayan said. The company targets Web publishers as customers and makes money via a usage fee.

Daisy Whitney