Lighten The Load: Warner Bros. Discovery’s Kazi Wants To Improve The TV Ad Experience

It is a country with some of the longest linear TV ad load in the world, how can new US streaming services keep viewers engaged? Huda Kazi wants to lighten the load. In this video interview with Beet.TV, Kazi, VP of Ad Technology & Operations at Warner Bros. Discovery, emphasizes the importance of compelling content […]


Currency Must Catch-Up To Measurement With Collaboration:’s Muller

The last couple of years has seen a veritable Cambrian explosion of alternative TV currency and measurement systems – but the emerging evolution needs a helping hand before it settles down. That is the view of many industry executives who welcome the recent creation of a Joint Industry Committee (JIC) to iron-out ecosystem differences. In […]


Programmatic Deals Are Bigger Part of This Year’s Upfront: Horizon’s Samantha Rose

Automated buying and selling of television advertising this year is a bigger part of negotiations among advertisers, agencies and media companies during the upfront sales season. As marketers seek to secure ad placements on network television for the next year, programmatic deals are more prominent. “We’ve seen a pretty big shift this year with programmatic […]


Capabilities Join Content In TV’s Upfront Ad Season

As the TV industry heads into what The New York Times has called its “$20 billion week“, the annual upfront ad sales season looks a little different. Traditionally, TV networks have used the May period to showcase their upcoming slate of content, in the hope of securing year-long ad commitments. But, while content is still […]


From Upfront To On-The-Fly, TV Ad Sales Are Changing

In an undulating business environment, “agility” and “flexibility” have become key words for media buyers who are becoming used to digitally-empowered trading tactics. That poses a challenge to TV networks that have traditionally secured a large part of their year’s ad spend in May’s annual upfront season. In this video interview with Beet.TV, Charlie Holmes, […]


Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals

As marketers head into another TV upfront ad sales season, this year effectiveness and efficiency are likely to be even higher on buyers’ shopping list. For Chris Harris, that boils down to finding the right audience. In this video interview with Beet.TV, Harris, VP, Advanced TV Ad Sales, AudienceXpress, explains the dynamics he is seeing […]


JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher

Major buyers and sellers of television advertising this year formed a Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. A key goal is to set some common standards that make the media marketplace more efficient. “Standards are important to create innovation,” Mike Fisher, executive director of investment innovation at GroupM, said in […]


Mediahub’s Piner: TV Advertising Requires a “Human-First” approach

Too often, media buyers see potential customers as ‘users’ or targets.’ They forget that advertisers are in the business of telling stories to real people. That’s the assessment of Michael Piner EVP, Advanced Advertising Mediahub. “The idea here is, that we’re trying to get to humans. Not screens, not platforms. Humans,” he told Beet.TV. “Their […]


JIC Seeks to Lower Barriers Among Media Walled Gardens: NBCUniversal’s Kelly Abcarian

Major media companies and advertising agency holding companies this year formed a Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. A key goal is to eliminate the barriers among companies that want to protect the privacy of their customers while also finding ways to harness first-party data to make the […]


Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray

In TV over the last couple of years, one of the hottest topics has been the emergence of alternative currency and measurement barometers with which TV ads can be traded. Many broadcasters have begun offering buyers alternatives to Nielsen, ones that can also document cross-screen viewing. Now, one of the main suppliers of such systems […]


Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton

Major media companies and advertising agency holding companies are coming together in the recently formed Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. As consumers split their time and attention among a variety of viewing devices and media outlets, marketers are seeking more insights on people’s awareness of TV advertising. […]


NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency

Mark Marshall shares one thing with his predecessor. On the subject of measurement and currency, he’s impatient. I wold love to say we’ll make huge progress,” Marshall, told Beet.TV about the. industry’s efforts toward embracing alternatives to Nielsen. “We continue to spin our wheels a bit. Marshall, who was just named NBCU’s interim chairman of […]


WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’

It has been amongst the TV networks most committed to adopting alternative measurement providers – now, ahead of the 2023 TV upfronts season, Warner Bros. Discovery is adding a new raft of measurement partners to the mix. In a new announcement, WBD says it is partnering with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly […]


Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles

NEW YORK – Major media companies and advertising agency holding companies this year came together to form Joint Industry Committee to help set standards for ad transactions in cross-platform premium video. The standards are seen as a way to help advertisers compare media outlets and allocate their budgets more efficiently. “We don’t want to compete […]


HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising

So many possibilities, so many perils. That is the conundrum facing advertisers pondering connected TV. With many different streaming services having popped up, buying across the ecosystem is not exactly frictionless. In this video interview with Beet.TV, Eric Fischer, Founder, HJA Strategic Marketing, talks about the pros and cons of the channel. Real-world examples of […]


No Turning Back: For Zapata, The Era Of Single-Currency Is Over

Setting new standards in measurement and reporting for the advertising industry is no longer a competitive race; instead, it’s an opportunity for collaboration. Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery, sheds light on the importance of working together to establish a better foundation in this interview with Beet.TV. […]


Third-Party Datasets of U.S. Hispanics Are Often Inaccurate: TelevisaUnivision’s Dan Aversano

Television audience measurement is incomplete if it doesn’t reflect the fast-growing Hispanic market – and unfortunately, third-party datasets about Spanish-speaking households are often incomplete. TelevisaUnivision, the Spanish-language media company, is working to change those shortcomings. “We have north of 92% coverage of all U.S. Hispanic households in our [audience] graph today and it is highly, […]


Premium Longform TV: The Most Valuable Asset for Marketers

With platforms like TikTok taking off, many advertisers are figuring out how to balance both social video and big-budget TV. For Danielle DeLauro, there is a big distinction. DeLauro, EVP at VAB, representing main-line TV broadcasters, says TV ads are better placed to drive outcomes. Not all content is created equal “The premium value of […]