Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano

Audience data will play a bigger role in this year’s upfront sales season as TV networks tout their strengths in reaching consumers among a bigger variety of platforms. Ad-based video-on-demand (AVOD) services will be more prominent amid the broad shift to media consumption on connected devices like smart TVs and mobile phones. “The upfront this […]

 

Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis

In the detritus left by the crumbling of classic digital audience identifiers like cookies and mobile signals, a plethora of tech companies and publishers alike has been building up identity technology of its own. An ‘identity’ graph is the collection of data points from disparate devices that, when pieced together, add up to indicate a […]

 

‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg

The upfront advertising sales season this year comes amid the continued disruptions of the pandemic to people’s viewing habits and shopping behaviors. The crisis also has led to concerns about the availability of quality programming as the health crisis creates turmoil for studios and producers. “This year’s upfront is going to look different than it […]

 

Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says

The upfronts are no longer just the season of the year when TV and ad execs get together to lock in a bundle of ad-spending commitments for the year ahead. Thanks to new connected TV consumption and new ad selling techniques, things are becoming more flexible than that. In this video interview with Beet.TV, Neil […]

 

Rebooting Reach: Disney’s Valentino Combines Scale With Smarts

The mouse house is big – but few advertisers would want to reach the entirety of Disney’s audience footprint. That’s why Lisa Valentino is offering technology to support refined audience targeting capability. In this video interview with Beet.TV, Valentino, executive Vice President, Client Solutions & Addressable Enablement, Disney Advertising Sales, explains how how developments announced […]

 

Amobee to “Optimize” The Buy and Sell Side with Tim Spengler and Valerie Bischak

Emblematic of Amobee’s position as a platform serving the buy and sell side, it has hired two of the industry’s leading figures from both: long time agency senior executive Tim Spengler and TV programming veteran Valerie Bischak, the company announced today. Tim Spengler was named General Manager of Advanced TV Solutions and Valerie Bischak as […]