CTV Promises Better Targeting With First-Party Data: Ocean Media’s Jared Lake

Personal information gathered directly from consumers has become more valuable for marketers as privacy regulations and technological changes hamper data sharing. They can harness first-party to improve their ad targeting and to measure which media platforms perform best. “We’re managing a bit of a transition in terms of how we think about first-party data,” Jared […]


Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker’s Vinny Rinaldi

The media marketplace has grown more fragmented with the proliferation of streaming platforms, but marketers need to focus on the idea that they’re still working to reach the households. “The overall nature of streaming television has accelerated faster than we all expected,” Vinny Rinaldi, head of investment and activation at GroupM’s Wavemaker, said in this […]


Streaming Video Has Bigger Role in Media Mix: Icon Media’s Minnie Dimesa

Advertisers are shifting their media spending to streaming platforms not only to reach audiences, but also to steer them toward the lower parts of the purchase funnel. In that way, connected television (CTV) resembles digital media with its more immediate performance metrics. “Interestingly, we have been working with the streaming television publishers and partners to […]


Streaming Broadens Reach for Video Commerce: Qurate’s David Apostolico

The cord-cutting trend has led television programmers to seek new ways to reach consumers as they spend more time on streaming platforms. For John Malone’s Qurate Retail Group, which owns shopping networks QVC and HSN, connected devices are another extension for its video commerce capabilities. “Our secret sauce is our authenticity in storytelling. We really […]


Streaming TV Offers Way to Reach Canada’s Cord-Cutters: Roku’s Christina Summers

TORONTO – More Canadian households are signing up for streaming video services as they cancel cable and satellite TV subscriptions, giving marketers a way to reach elusive consumers. Ad-supported video on demand (AVOD) is growing in popularity as a free alternative with a broader variety of programming and a lighter ad load. “Canadians are looking […]


Branded Content Boosts Engagement With Viewers: Roku’s Chris Bruss

Consumers are exposed to hundreds advertising messages every day, challenging brands to cut through the clutter. Branded content is one way that marketers can integrate their messaging with programming that draws viewers. Roku, the maker of streaming devices that connect TVs to the internet, this year formed the Roku Brand Studio to help advertisers create […]


Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus

LONDON – The growth in streaming video platforms will reach a point where advertisers make addressable TV central to their media planning. The ability to reach target audiences with more customized messaging will drive this shift, said Harry Harcus, managing director of WPP-owned addressable TV company Finecast. “We’re going to reach a point soon-ish, I […]


Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole

Advertisers have a growing number of ways to measure the effectiveness of their campaigns as more consumers spend time with connected devices like smart TVs and mobile phones. Roku, the maker of a popular video streaming device, has added to its menu of measurement services as marketers demand more outcomes-based metrics. “We’ve expanded the roster […]


Ad Metrics Are Evolving With Growth in Streaming Audiences: GroupM’s Bharad Ramesh

Marketers are developing strategies to reach audiences who are spending more time with streaming platforms, specifically those that carry advertising. Measuring the effectiveness of their campaigns has become more challenging as they seek to ensure they’re reaching target audiences. “We are in the process of working with our partners to evaluate and validate these [measurement […]