Unruly Intros Dynamic Creative Tools, Sees Boost in Brand Lift in Social Video
COLOGNE — Social video technology platform Unruly Media has introduced a new tool for brands that can automatically deliver the most popular piece of social video creative in a campaign based on viewer responsiveness. Beet.TV's correspondent Ashley Swartz caught up with Unruly's Chief Operating Officer and Founder Sarah Wood in this video interview taped at the DMEXCO conference.
European Video Ad Services firm Videoplaza Registers Big Rise in Mobile and Tablet Ad Demand
COLOGNE – Videoplaza, the Stockholm/London-based digital video ad services firm, is serving 10 percent of its advertising inventory into mobile and connected devices, an increase of 700 percent in just eight months, says Sorosh Tavakoli, CEO, in this interview with Beet.TV at the DMEXCO conference.
Finding Success in Europe: Digital Media Must Be Customized and Localized
COLOGNE – Altbough the digital media market in Europe is not as evolved as in the United States, the industry is growing fast with publishers commanding extremely high advertising rates, find Ashley Swartz in her wrap-up commentary from the DMEXCO conference.
Adoption of Digital Ad Standards in Europe is “Profound,” IAB’s Randall Rothenberg
COLOGNE – Industry standards around digital advertising and measurements for brand impact are gaining considerable traction in Europe, says Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), the global trade association for digital publishers, in this interview with Beet.TV
YuMe Taps Booming Growth in Mobile Video Advertising in Europe
COLOGNE – Digital video isn't quite a four-screen proposition yet in Europe, but mobile video is growing quickly in some countries, notably the United Kingdom, says Owen Hanks, General Manager for Mobile-Europe for video ad network and technology company YuMe. Beet.TV's correspondent Ashley Swartz caught up with Hanks in this video interview taped at the DMEXCO conference.
Tremor Video Launches Cost-Per-Engagement Product in Germany
COLOGNE – Tremor Video, the big New York-based video advertising technology platform/ad network, has launched a cost-per-engagement product in Germany, says Tim Weber, VP for Sales and Bus Dev for Central and Eastern Europe, interview with Beet.TV