AI Powers Personalized Experiences for Connected Consumers: iProspect’s Liz Rutgersson

MARCO ISLAND, FL – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, is being adopted by brands and agencies as part of their efforts to improve the effectiveness of media and marketing strategies. “What Gen AI does is helps us query performance both from a creative and media perspective […]

 
 

IAB Study Uncovers New Need To Articulate The Role of Ads In The Open Internet

MARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry’s umbrella body is coming out batting for the ad-supported internet. The IAB just released The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange, a […]

 
 

Streaming Ads Are Driving Results for Brands: Carat’s Mike Law

MARCO ISLAND, FL – Streaming services have given consumers more control over the television viewing experience, and that engagement is translating into better performance for advertisers. Marketers are gaining the ability to attain broader reach even as their audience targeting improves. “We’re seeing better targetability from streaming. It’s no longer just an addressable product. It’s […]

 
 

Unilever’s Sobol Switches On To AI-Driven TV Ads, Shoppable TV

MARCO ISLAND, FL — One of the world’s biggest consumer goods companies, one with a rich heritage in TV brand-building, is getting excited about the capabilities and tricks of the new, internet-powered TV. With brands like Persil and Cif, Unilever is a big media spender. In this video interview with Beet.TV at the IAB’s Annual […]

 
 

Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin Leary

MARCO ISLAND, FL – Because media and marketing activities consume energy, they have a carbon footprint that can be measured. As information about these activities becomes more available throughout different supply chains, companies can see how their work indirectly produces greenhouse gas emissions. Consulting firm Scope3 aims to bring more transparency to these environmental effects. […]

 
 

Retail Media Networks Unify Goals for Brands, Merchants: Dentsu’s Brian Monahan

MARCO ISLAND, FL – Retailers that sell advertising have carved out a significant segment of the media marketplace. As retail media networks proliferate, survival will be determined by their ability to help brands achieve their marketing goals. In many cases, retailers and brands have the same objectives. “Really the name of the game is scale […]

 
 

Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention

MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the gaming industry continues to explode, advertisers are drawn to the immersive and engaging world of games, seeking to captivate an […]

 
 

LiveRamp Acquired Habu To Make Data Integration User-Friendly: CEO Howe

MARCO ISLAND, FL — Why did data company LiveRamp acquire last month acquire Habu, one of the leading vendors behind the crop of clean room software suites? For Scott Howe, CEO, LiveRamp, it’s about fit and the future. In this video interview with Beet.TV at the IAB’s Annual Leadership Meeting, Howe describes the deal and more […]

 
 

Ford’s Futurism: Steering Consumers Through An Era of Mistrust & AI Apprehension

MARCO ISLAND, FL — These days, selling cars isn’t just about, well, selling cars. For Ford, it is also about becoming a trusted brand in an age of mistrust and AI fear. In this video interview with Beet.TV at IAB’s Annual Leadership Meeting, Jen Brace, Chief Futurist, Ford Motor Company, explains why modern auto marketing is […]

 
 

‘The Earth Is Literally On Fire’: Sharethrough’s Maguire Is Eager For A Second Green Media Summit

MARCO ISLAND, FL — The imperative for sustainability has never been more critical, and the advertising industry – with a range of impacts, including energy consumption from programmatic trading – has a role to play. In January, scientists warned carbon reduction targets could be missed without urgent intervention. In this video interview with Beet.TV at the […]

 
 

‘Total Commerce’ Needs A Shared Language: UM Worldwide’s Owen

MARCO ISLAND, FL — In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. “Imagine you’re watching a TV show and someone was wearing a red dress and you […]

 
 

IAB’s Tiffith Warns Against Overregulation in Digital Advertising

MARCO ISLAND, FL — As the Federal Trade Commission (FTC) revisits its rules on auto-renewals and subscriptions, the digital media industry braces for potential impacts that could reverberate through consumer experiences and business models. In this video interview with Beet.TV, Lartease Tiffith, EVP of Public Policy at the Interactive Advertising Bureau (IAB), raises concerns about […]