Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

CANNES – At the start of every episode of The Minimalists, one of the most popular podcasts in the world, listeners hear the hosts declare: “Advertisements suck.” That is the kind of battle facing marketers, as a generation of mindful media consumers grows tired with interruption and commercialization. But many in advertising recognize the concern. In […]

 
 

Warner Music’s WMX Prepping OTT Service, And Brands Are Invited

CANNES – A year after creating a new division wrapping together its various content plays, Warner Music Group is also working on launching its own over-the-top (OTT) TV offering. WMG launched WMX in November, transforming the former WEA (Warner, Elektra, Atlantic) division as a services unit, describing it as “a next generation services division that will connect […]

 
 

Trade Desk Collaboration Helps Brands With Digital Ad Targeting: Albertsons’ Kristi Argyilan

CANNES — Albertsons Cos. is the first grocer in the United States to collaborate with ad-tech company The Trade Desk on helping brands to better see the effect of digital advertising on customer sales. Albertsons Media Collective, the retail media arm of the grocery giant, will provide advertisers with insights and metrics to optimize their […]

 
 

Partnership With DIRECTV Broadens Addressable TV Ad Reach: Yahoo’s Ivan Markman

CANNES — DIRECTV Advertising and Yahoo this month announced a strategic partnership that provides media buyers with an easier way to access addressable TV and streaming inventory. Their collaboration comes as spending on digital video advertising grows 26% to $49.2 billion this year, as estimated by the Interactive Advertising Bureau (IAB). “Yahoo is going to […]

 
 

Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media

CANNES ̶ Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with their advertising strategies in the growing field of retail media. “We are the first agency holding company that has a partnership with Walmart,” Megan Pagliuca, chief activation officer at Omnicom Media Group, said in this […]

 
 

Sir Martin Sees Continued Digital Boom Where Others See Recession

CANNES — Recession? What recession? From where Sir Martin Sorrell is sitting, the omens are still good. The former WPP CEO, now executive chairman of his own S4 Capital, is a reliable soothsayer and business bellwether when it comes to the economy and advertising. In this video interview with Beet.TV editorial advisor Jon Watts at […]

 
 

Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman

CANNES — In recent years, many ad buyers swerved news sites, spooked that the negativity of reality may somehow create negative brand correlation. Thanks to the education work of many publishers and vendors, the industry may now be emerging from that period. And that’s for good reasons, says Mindshare North America CEO Amanda Richman. In […]

 
 

InnovidXP Combines Data & Serving: Chalozin

CANNES — A quarter after acquiring TVSquared and a half-year after going public, video ad-tech firm Innovid is rolling out a new software suite for cross-platform advertising. InnovidXP combines ad serving data and creative personalization, backed by sight of a billion daily TV impressions delivered to 95 million homes. In this video interview with Beet.TV, […]

 
 

Defining Purpose: Voices from Cannes Lions in 2022

CANNES — In an industry that moves as fast (and relentlessly) as advertising does, it can be hard to take a step back and ponder some of life’s deeper, more meaningful questions. But that’s exactly what speakers and attendees did during the She Runs It luncheon at the Beet Villa on Wednesday. Amidst the hustle […]

 
 

Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes

CANNES — The Cannes Lions festival can be a vantage point from which executives see and advance media’s emerging trend lines. For Matt McLeggon, that means workflows coming together, just as it meant those executives coming together at the festival. In this video interview with Beet.TV, McLeggon, senior vice president of advanced solutions at ad-tech […]

 
 

Contextual Advertising, First-Party Data Shape CTV Strategies: Camelot’s Sam Bloom

CANNES – Consumers are gaining more tools to protect their privacy, challenging marketers to find other ways to improve the focus of their advertising campaigns. As tracking cookies and device identifiers lose their effectiveness, the context in which ads appear is regaining value as an indicator of audience characteristics. “We’re having to rethink targeting. I […]

 
 

FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes

CANNES – If Cannes Lions was about creativity, now it’s also about connectivity. At the festival in the south of France, ad-tech firm FreeWheel launched new integrations allowing advertisers and publishers to match their own first-party IDs to commonly-used ID technologies’. In this video interview with Beet.TV, Christopher Glover, VP, Marketing, FreeWheel, explains the news. […]

 
 

Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All

CANNES — Media measurement panels may get a bad rap in an era of refined data acquisition. But Nielsen thinks they can help increase diversity in the counting. In this video interview with Tameka Kee for Beet.TV, Jamie Moldafsky, Chief Marketing & Communications Officer, Nielsen, explains her thinking. Include all “We are the most diverse […]

 
 

TV Convergence Is Key Theme at Cannes: Simulmedia’s Dave Morgan

CANNES — Media and marketing executives gathered this week at the Cannes Lions International Festival of Creativity are discussing how advertising is changing as linear television, digital video and video games mingle on people’s electronic screens. “Finally, we’re seeing streaming and linear TV and gaming and other video coming together,” Dave Morgan, founder and chief […]

 
 

LG Ads’ Matta Gives ACR Data To Magnite

CANNES — A busy 2022 just got more connected for ad sell-side platform (SSP) Magnite, as it announces a new partnership to use LG Ads Solutions’ TV-viewing data. The TV maker’s automatic content recognition (ACR) data will now be used for planning activation, measurement and advanced analytics across its SSP software. In this video interview […]

 
 

Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes

CANNES — For many attendees at Cannes Lions, the numbers that indicate optimum campaign performance may come a close second to a cocktail on the Croisette. But, for Ashwin Navin, CEO & Co-Founder, Samba TV, the hills overlooking the event site are the perfect place to see the future. In this video interview with Beet.TV, […]

 
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