Steve Ellwanger

WASHINGTON, D.C.-The most exciting aspect of the 2016 political cycle for Matthew Dybwad isn’t candidates’ foreign trade policies or medical histories. It’s programmatic television, which in his view is complicated to execute now but by 2018 will be considerably more friction-free. Dybwad, the Head of Politics & Public Affairs at global advertising software platform TubeMogul, […]

WASHINGTON, D.C.- Having established its data management platform about five years ago, hyper local media and marketing specialist Advance Local is seeing huge demand for delivering political messages to specific audiences ranging from Staten Island, NY, to Oregon. These messages are delivered via the company’s portfolio of websites, newspapers, niche publications and mobile apps, according to Jeff Sutton, […]

WASHINGTON, D.C.-To get a sense of how the marriage of comScore and Rentrak has impacted political advertising, consider that in the 2012 election cycle six percent of the households the Obama campaign was targeting were exposed to 60 ads each week. But the campaign’s “average” exposure was 12 ads weekly. “Average is a great number […]

WASHINGTON, D.C.-One of Julie Van Ullen’s roles at OpenX is that of an educator when it comes to the political advertising space, particularly with regard to programmatic ad buys in private marketplaces. That’s because the political vertical “is probably more nascent” than others. “I think there’s probably a bit of a lag there,” Van Ullen […]

WASHINGTON, D.C.-To make sure its programmatic prowess was up to the task, Intermarkets, whose publishing portfolio includes The Drudge Report and The Political Insider, started “a lot of the hard work for 2016 at the end of 2014,” according to VP of Sales & Programmatic Strategy Erik Requidan. Since then, Intermarkets has executed lots of […]

To Nicolle Pangis, the perfect trifecta has nothing to do with horses. The global COO of WPP Group’s Xaxis sees it as the possibly contentious nexus of data specialists, creatives and artificial intelligence/machine learning. “When we find the equilibrium between these three pieces I think that will drive, let’s say, digital advertising 3.0,” Pangis says […]

Given the “mind boggling” volume and velocity of change in the advertising and media world, its talent pool needs a reset. “I think it’s been the case for many years now that our talent pool needs to change,” says Wenda Harris Millard of MediaLink. “In all the ecosystem.” The status quo is characterized by the […]

Roughly seven months ago, comScore completed its merger with Rentrak. Now comScore clients are getting the first look at panel and census beta data that will help advertisers, media owners and distributors better understand “the dynamics of how consumers are finding and consuming content,” according to Bob Ivins, comScore’s EVP of Business Development for Cross […]

To the Chief Digital Officer of global media agency MEC, the pendulum of big data use in marketing has swung too far in one direction: pinpoint targeting via programmatic channels. “We’re at an incredible inflection point right now,” says Carl Fremont. “I think there needs to be a balance from the marketing side between the […]

A couple of decades has brought about massive transformation for both brand marketers and their media agencies. One linguistic but telling example offered by Publicis Media’s Richard Hartell is that when Zenith was created and before it became part of Publicis, it was called Zenith Media Buying Services. “They never really back then had any […]

The paradigm of audiences, content, branding and marketing has been “completely subverted in the past five years,” says YuMe’s Stephanie Gaines. It’s no longer about brands, marketing and content as separate entities but the context of audiences, demographics and psychographics. “If you build with an audience first strategy you’re keeping in mind all of those […]

Having been in the forefront of tackling digital advertising challenges like fraud and viewability, GroupM has no false illusions about what awaits the company and its clients abroad. “As digital grows around the world and complexity sets in the same way as it has here, exactly the same problems occur,” says John Montgomery, Chairman of […]

As he looks ahead to his panel discussion at DMEXCO 2016 in Cologne, OMD Worldwide’s Mainardo de Nardis is interested less in advertising/media technology than he is in powerful consumer insights. The CEO of Omnicom’s global media communications agency will take to the stage with IBM’s Robert Schwartz and Rishad Tobaccowala from Publicis Groupe to […]

Now in its second year of offering television advertisers guarantees on audience targets beyond age and gender for national linear inventory, Turner Broadcasting is ready to scale up its offerings. “We were very intentional in keeping the number of clients in the first year, when we were in beta test, to a small number,” says […]

Less than five years old, the DMEXCO global business and innovation event scheduled for Sept. 14 and 15 in Cologne continues to achieve new milestones. For the first time, DMEXCO 2016 will host more than 1,000 exhibitors inhabiting just over 1 million square feet of floor space at the Koelnmesse center. Attracting more than 50,000 […]

To fully understand business “disruption,” according to Y&R Global CEO David Sable, it pays to revisit the Sears, Roebuck & Co. catalogue—circa 1894. Because if you read the mail order company’s pioneering business manifesto—the best goods from around the world at great prices—it’s exactly the same as modern-day disrupter Amazon. “Literally word for word,” he says […]

Anna Bager doesn’t need bulky goggles to see the potential of augmented and virtual reality technology for brand marketers. The SVP and GM of Mobile and Video for the Internet Advertising Bureau expects to hear lots of discussion about the subject at the upcoming DEMEXCO 2016 confab in Cologne. “I was a big skeptic in […]

Although the term programmatic is often thought of as merely automation via digital plumbing, “We believe there’s a lot of strategy in programmatic,” particularly for political advertising campaigns, says Erik Requidan of Intermarkets and The Drudge Report. Requidan and other specialists will share their insights on the advertising campaign trail at Election 2016: The Future of […]

Advertisers and agencies were the first to embrace data to plan and measure the results of television and video advertising campaigns. But with MVPD’s and content publishers experiencing “consumption fragmentation” across devices other than television screens, media companies are now getting on board. “That’s where the business is heading,” says Scott Ferber, Chairman and CEO […]

One of the bigger anomalies in the digital world is the time that people spend on mobile devices versus the less than 15% of digital ad dollars that are being devoted to mobile. The CEO of WPP Group-owned Medialets attributes this largely to people trying to use desktop computer tools for mobile campaigns. “It’s a […]